Product Manager

Primary Objective

Drive product strategy, lifecycle management, and market competitiveness for the product, ensuring alignment with business goals and evolving consumer expectations.

Key Responsibilities

1. Product Strategy & Planning

• Develop and execute product strategies to achieve revenue and profitability targets.
• Contribute to annual business and marketing plans.
• Analyse product performance, pricing, channel mix, and market segmentation.

2. Product Lifecycle Management

• Identify opportunities for new product development and profitable line extensions.
• Manage the entire product lifecycle from ideation to phase-out.
• Benchmark against competition to guide upgrades and innovation.

3. Cross-functional Collaboration

• Sales:

  Track performance and provide actionable insights for growth.

• Service & Quality:

  Improve product reliability and enhance customer satisfaction.

• R&D:

  Drive new product development and technical improvements.

• SCM:

  Forecast demand and plan inventory effectively.

• Marketing & Branding:

  Support ATL, BTL, and digital campaigns.

4. Go-to-Market & Communication

• Develop GTM strategies for new product launches and geographic expansions.
• Support trade and sales promotions tailored to regional needs.
• Assist in creating impactful marketing collaterals and positioning narratives.

5. Business Intelligence & Reporting

• Create dashboards and MIS for consumer insights and performance tracking.
• Monitor monthly revenue trends across geographies and SKUs.
• Recommend pricing and promotional actions based on analytics.

6. Competition Tracking & Market Intelligence

• Monitor competitor product launches, pricing strategies, and promotional schemes.
• Analyse ATL/BTL campaigns, influencer activations, and trade visibility efforts.
• Maintain a repository of competitor specs, pricing, and schemes.
• Provide strategic inputs to leadership on market threats and opportunities.
• Collaborate with R&D and marketing to accelerate product upgrades and counter competitive moves.

Education- MBA-2-5 Years experience into Product Marketing.