PPC Specialist (Google Ads & Meta Ads)

Role Overview

high-quality leads

Why this role matters

• Paid ads can waste money if not managed carefully
  
• This role ensures ad spend turns into real enquiries and revenue
  
• Success is measured by business results, not clicks or impressions
  

Key Responsibilities

Campaign Management

• Manage and optimise

  Google Ads

  (Search, Display, Performance Max)
• Manage and optimise

  Meta Ads

  (Facebook & Instagram)
• Monitor daily performance and adjust budgets responsibly
  

Lead Quality & Performance

• Focus on

  lead quality

  , not just volume
• Improve

  conversion rates

  across ads and landing pages
• Reduce

  cost per lead (CPL)

  while maintaining performance
• Track and improve

  ROI

Testing & Optimisation

• Test:
  
• Ad creatives (images, videos, copy)
  
• Audiences
  
• Funnels
  
• Landing pages
  
• Use test results to scale what works and stop what doesn’t
  

Data & Analysis

• Analyse campaign data to make clear decisions
  
• Use reports to explain:
  
• What is working
  
• What is not
  
• What needs to change
  
• Set up and monitor conversion tracking
  

UK Healthcare Focus

• Understand the

  UK health sector

  (clinics, medical services, patient leads)
• Follow platform rules and compliance standards for healthcare advertising
  
• Optimise campaigns for enquiries that convert into booked appointments
  

Required Skills & Experience

Technical Skills

• Strong, proven experience

  with:
• Google Ads
  
• Meta Ads
  
• Clear understanding of:
  
• Conversion tracking
  
• Cost per lead
  
• ROI measurement
  

Analytical Skills

• Highly

  data-driven

• Comfortable working with numbers and performance metrics
  
• Able to explain results in simple terms
  

Growth & Scaling

• Able to scale campaigns

  responsibly

• Maintains efficiency while increasing spend
  
• Avoids sudden budget increases that damage performance
  

• Detail-oriented
  
• Test-and-learn mindset
  
• Commercially aware
  
• Comfortable working with UK clients and expectations
  

Working Environment

• Based full-time in the

  Koncept India Office

• Supports UK-based healthcare clients
  
• Works closely with marketing, design, and strategy teams
  

Success Measures (KPIs)

• Lead quality improvement
  
• Conversion rate increase
  
• Cost per lead reduction
  
• Consistent ROI growth.