PPC Specialist (Google Ads & Meta Ads)

0 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

Apply

Work Mode

On-site

Job Type

Contractual

Job Description

Job Title

PPC Specialist (Google Ads & Meta Ads)

Location

Koncept Office – India

(Working on UK-based campaigns) 

 

Role Overview

high-

quality leads

lead

Why this role matters


∙Paid ads can waste money if not managed carefully 

∙This role ensures ad spend turns into real enquiries and revenue 

∙Success is measured by business results, not clicks or impressions 


 

Key Responsibilities

Campaign Management


Google Ads

Meta Ads

∙Monitor daily performance and adjust budgets responsibly 


Lead Quality & Performance


lead quality

conversion rates

cost per lead (CPL)

ROI


Testing & Optimisation


∙Test: 


oAd creatives (images, videos, copy) 

oAudiences 

oFunnels 

oLanding pages 


∙Use test results to scale what works and stop what doesn’t 

 




Data & Analysis


∙Analyse campaign data to make clear decisions 

∙Use reports to explain: 


oWhat is working 

oWhat is not 

oWhat needs to change 


∙Set up and monitor conversion tracking 


UK Healthcare Focus


UK health sector

∙Follow platform rules and compliance standards for healthcare advertising 

∙Optimise campaigns for enquiries that convert into booked appointments 


 

Required Skills & Experience

Technical Skills


Strong, proven experience


oGoogle Ads 

oMeta Ads 


∙Clear understanding of: 


oConversion tracking 

oCost per lead 

oROI measurement 


Analytical Skills


data-driven

∙Comfortable working with numbers and performance metrics 

∙Able to explain results in simple terms 


Growth & Scaling


responsibly

∙Maintains efficiency while increasing spend 

∙Avoids sudden budget increases that damage performance 


 

Personal Attributes


∙Detail-oriented 

∙Test-and-learn mindset 

∙Commercially aware 

∙Comfortable working with UK clients and expectations 


 

Working Environment


Koncept India Office

∙Supports UK-based healthcare clients 

∙Works closely with marketing, design, and strategy teams 


 

Success Measures (KPIs)


∙Lead quality improvement 

∙Conversion rate increase 

∙Cost per lead reduction 

∙Consistent ROI growth 


  •  

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You