PPC Specialist (Google Ads & Meta Ads)

Hours:

Salary: ₹

Growth:

Company Description

At Initial Ads, we specialize in high-performance paid advertising across Google, Meta, LinkedIn, Pinterest, and Bing. Our mission is to launch fast, scale smart, and deliver impactful results. We build growth frameworks with strategic intent and deep data analysis, from audience targeting to conversion tracking. Whether you're aiming for more leads, better ROAS, or a competitive advantage, Initial Ads delivers results with clarity, speed, and confidence.

Role Description

This is a full-time remote role for a PPC Specialist (Google Ads & Meta Ads). The PPC Specialist will manage ad accounts, build and optimize campaigns, analyze performance data, and develop strategies to improve key metrics. Day-to-day tasks include researching keywords, configuring tracking, writing ad copy, setting up targeting parameters, and reporting on campaign performance. The specialist will also collaborate with other team members to ensure alignment on marketing goals.

What You’ll Do

• Plan, launch, and optimize campaigns across Google Ads & Meta Ads
• Manage all key campaign types (Search, Performance Max, Shopping, Display, Video, Remarketing)
• Handle multiple clients (local and international) with different goals/KPIs
• Research competitors and prepare ad copy & banner copy based on insights
• Set up conversion tracking using Google Tag Manager (GTM) or direct site backend
• Manage GA4 reporting and provide clear client-focused insights
• Work with Google Merchant Center for e-commerce clients
• Create and optimize lead-gen and e-commerce strategies
• Stay proactive with client requests and maintain fast, clear communication
• Use AI tools smartly to increase speed and efficiency
• Keep learning—PPC is changing daily, so adaptability is key

Qualifications

• Google Ads & Meta Ads – hands-on campaign management experience
• GA4 – confident in setup and reporting
• GTM – able to create tags/events for conversion tracking
• Google Merchant Center – knowledge of product feed setup and troubleshooting
• Strong understanding of campaign types and when to use them
• Ability to perform competitor ad research and translate into creative ideas
• Experience preparing ad copy & creative briefs
• Ability to handle multiple clients and prioritize workload
• Comfortable working with local and international client
• Focused on client goals and business outcomes
• Proactive mindset – quick to spot issues and suggest improvements
• Open to continuous learning as PPC platforms evolve
• 8 hours/day availability with time tracking enabled

What You Get

• Work with international clients and real advertising budgets
• Clear growth path with salary increases after initial months
• Opportunity to earn more as you manage more clients
• Regular feedback and training to help you grow fast