PPC Specialist (Google Ads & Meta Ads)

Company Description

Gencosys Technologies Pvt. Ltd. supports top business segments with comprehensive Information Technology solutions. The company has a strong foothold and customer base in South Asia, the Middle East, Africa, Asia Pacific, Kingdom of Saudi Arabia, and North America. Gencosys is dedicated to providing cutting-edge tech solutions tailored to meet the unique needs of each client.

Role Description

This is a full-time on-site role for a PPC Specialist (Google Ads & Meta Ads) based in Lucknow. The PPC Specialist will manage and optimize pay-per-click campaigns on Google Ads and Meta (Facebook/Instagram) Ads platforms. Responsibilities include keyword research, ad creation, campaign monitoring, performance analysis, and continuous optimization to achieve marketing goals. The specialist will work closely with the marketing team to align PPC strategies with overall digital marketing efforts.

Qualifications

• Proficient in Social Media Marketing and Digital Marketing
• Strong skills in Web Analytics and Online Marketing
• Effective Communication skills
• Experience in creating and managing PPC campaigns
• Ability to analyze and interpret data for performance improvements
• Bachelor's degree in Marketing, Business, or a related field
• Google Ads and Meta (Facebook/Instagram) Ads certifications are a plus
• Excellent problem-solving and analytical skills