PPC Specialist

PPC Specialist | GOODWEEKS TOURISM

📍 Location: Coworks, WorldMark 1, Aerocity

About GOODWEEKS TOURISM

GOODWEEKS TOURISM is India’s emerging ultra-luxury travel brand, offering curated, high-end experiences to High Net-Worth Individuals (HNIs). From private jets and luxury safaris to wellness retreats and fully customized international tours — we craft journeys that redefine indulgence.

Our philosophy is simple: Creating Moments, Not Just Trips.

As we continue to scale our brand presence, we’re looking for a data-driven and detail-oriented PPC Specialist to lead our online advertising efforts. This is a key role for someone who combines analytical precision with creative strategy to drive performance, visibility, and ROI across digital platforms.

Key Responsibilities

• Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
• Conduct in-depth keyword research to identify high-performing opportunities.
• Write compelling ad copy and optimize landing pages to enhance conversion rates.
• Monitor key performance metrics (CTR, CPC, CPA, ROAS, etc.) and identify improvement opportunities.
• Perform A/B testing to refine creatives, audience targeting, and bidding strategies.
• Continuously optimize campaigns to maximize ROI within allocated budgets.
• Collaborate with the marketing and content teams to align PPC initiatives with broader brand and business goals.
• Generate regular performance reports and present actionable insights.
• Stay current with the latest trends and best practices in paid advertising and digital marketing.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience managing PPC campaigns (Google Ads Certification preferred).
• Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, SEMrush, and similar tools.
• Excellent understanding of conversion tracking, remarketing, and audience segmentation.
• Strong written and verbal communication skills.
• Experience with SEO integration and how it complements paid search (preferred).
• Familiarity with Meta Ads, Amazon Ads, and YouTube Ads is a plus.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to work with a dynamic and creative digital marketing team.
• Exposure to cutting-edge digital marketing strategies in the luxury travel industry.
• Continuous learning and professional growth opportunities.