PPC Specialist

As a Google Ads Specialist at our company located in Ahmedabad (Makarba), you will play a crucial role in driving E-commerce sales through the development, implementation, and optimization of Google Ads campaigns. Your responsibilities will include: - Developing, implementing, and optimizing Google Ads campaigns to achieve E-commerce sales goals. - Conducting thorough keyword research and competitor analysis to identify growth opportunities. - Creating compelling ad copy and design strategies to improve click-through rates (CTR) and conversion rates. - Monitoring campaign performance and making data-driven decisions for continuous improvement. - Managing budgets effectively to maximize ROI while minimizing wasted spend. - Utilizing tools like Google Analytics to track and report on campaign performance. - Staying updated with Google Ads policies, algorithm changes, and digital marketing trends. - Performing A/B testing on ads, landing pages, and targeting strategies to enhance performance. - Collaborating with internal teams to align campaigns with overall marketing goals. Qualifications required for this role include: - Minimum of 3+ years of hands-on experience managing Google Ads campaigns (Search, Display, Shopping, Pmax, etc.). - Strong knowledge of Google Ads Manager and related tools (e.g., Keyword Planner, Google Analytics, Data Studio). - Proven track record of achieving measurable results and ROI. - Expertise in campaign optimization, bidding strategies, and audience targeting. - Familiarity with landing page optimization and conversion rate strategies. - Analytical mindset with the ability to interpret data and derive actionable insights. - Certification in Google Ads (preferred but not mandatory). - Excellent communication and organizational skills. This is a full-time position with day shift and morning shift schedules. The work location is in person.,