PPC Specialist

Job Overview:

We are looking for an experienced PPC Executive to join our digital marketing team and take ownership of paid advertising campaigns across platforms like Google Ads, Meta (Facebook/Instagram) Ads, and other paid media channels. The ideal candidate will have a strong understanding of campaign management, analytics, and ROI-driven strategy.

Key Responsibilities:

· Plan, manage, and optimize paid campaigns on Google Ads, Facebook Ads, and other platforms.

· Conduct thorough keyword research and competitor analysis to improve campaign performance.

· Monitor and analyze campaign metrics (CTR, CPC, CPA, ROAS, etc.) and prepare regular performance reports.

· Write compelling ad copy and optimize landing pages for better conversions.

· Conduct A/B testing for ad creatives and bidding strategies.

· Set up and manage GA4 reporting and conversion tracking across all paid platforms to ensure accurate performance measurement.

· Collaborate with the design and content teams for campaign assets.

· Stay updated with the latest trends and changes in the PPC landscape.

Required Skills & Qualifications:

· Bachelor's degree in Marketing, Business, or a related field.

· 3–4 years of proven experience in PPC management and paid advertising.

· Strong knowledge of Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, and related tools.

· Ability to manage multiple campaigns across different channels.

· Analytical mindset with strong attention to detail.

· Proficiency in Excel/Google Sheets for data handling and reporting.

Preferred:

· Experience with remarketing, audience segmentation, and lead generation campaigns.

· Google Ads or Meta Blueprint Certification is a plus.

· Knowledge of programmatic or display ad platforms is an advantage.

What We Offer:

· Competitive compensation and incentives.

· A collaborative and data-driven work environment.

· Opportunity to lead and grow within the digital marketing function.

· Exposure to national and international ad campaigns.

Job Types: Full-time, Permanent

Pay: Up to ₹660,000.00 per year

Benefits:

• Health insurance
• Life insurance
• Provident Fund

Ability to commute/relocate:

• Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your current salary ?
• What is your expected salary ?

Experience:

• PPC Campaign Management: 4 years (Required)

Work Location: In person