PPC Specialist

Organizational Brief

Blacklisted is a dynamic and innovative Digital Branding and Creative Design agency, specializing in creating visually appealing graphics, crafting responsive websites, and advertising for corporates. With a team of highly skilled and multi-disciplinary specialists, we are committed to delivering the best possible results for our clients. Our mission is to uplift brands and help them achieve their full potential by providing top-notch design and development services that cater to their unique needs. From creating stunning visuals to developing user-friendly websites and optimizing them for search engines, we ensurethat our clients receive the best possible solutions.

At Blacklisted, we believe in providing end-to-end services that cover every aspect of a company's online presence. Our team of experts works closely with clients to understand their goals, objectives, and target audience, allowing us to create custom solutions that are tailored to their specific requirements. We take pride in our work and are passionate about delivering exceptional results.

Job Role

We are seeking a highly analytical and creative PPC Specialist to manage our Pay-Per-Click (PPC) advertising campaigns. The ideal candidate will have a proven track record of success in managing PPC campaigns across multiple platforms, as well as a deep understanding of digital marketing analytics and conversion rate optimization. He/ she will work closely with the marketing team to create and execute campaigns that drive high-quality traffic and revenue growth while optimizing spend.

Key Responsibilities

● Develop and implement PPC strategies across various platforms (Google Ads, Bing Ads,

Facebook Ads, etc.)

● Conduct keyword research and analysis to identify high-value opportunities.

● Create and optimize ad copy, landing pages, and ad groups for maximum performance.

● Analyze campaign data and provide regular reporting and insights to the marketing

team.

● Monitor and adjust campaign budgets to ensure maximum ROI.

● Identify and test new advertising channels and opportunities.

● Collaborate with other teams to ensure campaign integration and alignment with overall

marketing goals.

● Stay up-to-date with industry trends and best practices to continuously improve campaign

performance.

Requirements

● Bachelor's degree in Marketing, Advertising, or related field.

● 1+ years of experience managing PPC campaigns across multiple platforms.

● Strong analytical skills and experience with digital marketing analytics tools (e.g., Google Analytics, Google

Tag Manager)

● Excellent written and verbal communication skills.

● Proven track record of driving results and achieving campaign objectives.

● Ability to work collaboratively in a team environment and manage multiple projects

simultaneously.

● Google Ads and/or Bing Ads certifications preferred.

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person