PPC Specialist

Position: PPC Executive

Location: Ahmedabad (Work From Office)

Key Responsibilities:

• Support the execution of PPC campaigns for ecommerce brands.
• Conduct keyword research and identify optimization opportunities.
• Create and manage campaigns across Google Ads, Bing Ads, and social media platforms.
• Monitor campaign performance and optimize for better results and ROI.
• Coordinate with marketing and ecommerce teams to align strategies.
• Stay updated with PPC trends and platform changes.
• Provide regular performance reports.
• Experiment with new ad formats and platforms to identify growth areas.

Requirements:

• Minimum 4 years of experience managing ecommerce PPC campaigns.
• Strong record of delivering successful campaign performance.
• In-depth knowledge of Google Ads and Bing Ads.
• Experience with Shopping and Display campaigns.
• Expertise in bid management and budget planning.
• Strong analytical skills to adjust strategies based on data insights.
• Familiarity with Google Analytics, Google Merchant Center, and UTM tracking.
• Understanding of CRO techniques, A/B testing, and landing page optimization.
• Good understanding of ecommerce workflows and customer journey.

Job Type: Full-time

Pay: ₹500,000.00 - ₹800,000.00 per year

Experience:

• PPC Campaign Management: 3 years (Required)

Work Location: In person