PPC Specialist

InstaServ India Pvt. Ltd. is a performance-driven digital marketing agency specializing in Paid Media (Google Ads, Meta Ads, Amazon Ads), SEO, and Social Media Marketing. We help businesses scale by delivering ROI-focused campaigns that drive leads, conversions, and measurable growth.

We’re looking for a results-oriented and analytical PPC Specialist with hands-on experience in Google Ads, Facebook Ads, Shopping Ads, and Lead Generation Campaigns to join our growing team.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads and Meta Ads (Facebook & Instagram).
• Perform keyword research, write compelling ad copies, and set up precise targeting strategies to maximize campaign results.
• Optimize shopping ads, catalogue ads, and lead generation campaigns for conversions and ROI.
• Monitor campaign performance regularly and provide actionable insights for continuous improvement.
• Conduct A/B testing to enhance CTR, conversion rate, and ROAS.
• Track campaign performance through Google Analytics, Facebook Business Manager, and other analytics tools.
• Stay up to date with platform updates, digital advertising trends, and best practices.
• Collaborate with the SEO, content, and design teams to ensure ad creatives and landing pages align with marketing goals.

Requirements:

• 2–4 years of proven experience as a PPC Specialist or similar role, managing campaigns on Google Ads and Meta Ads.
• Strong understanding of keyword research, bidding strategies, audience segmentation, and conversion tracking.
• Experience handling eCommerce (Shopping/Catalogue) and Lead Generation campaigns.
• Proficiency in tools such as Google Ads, Google Analytics, Facebook Business Manager, and other ad management platforms.
• Strong analytical and data interpretation skills with attention to detail.
• Excellent communication and teamwork skills to collaborate across departments.

How to Apply:

Send your updated resume to hr@theinstaserv.com with the subject line “Application for PPC Specialist.”

Job Types: Full-time, Permanent

Pay: ₹25,227.76 - ₹50,357.14 per month

Benefits:

• Flexible schedule
• Leave encashment

Work Location: In person