PPC Specialist

• Strong analytical and project management skills
  
• Proficiency in Excel and reporting tools
  
• Effective communication and time management
  
• A self-driven mindset with a passion for learning and growing in the digital marketing space
  
• Lead the strategy, execution, and performance management of paid campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), and Programmatic channels.
  
• Manage the end-to-end client lifecycle, including acquisition, onboarding, campaign setup, performance monitoring, and optimization.
  
• Collaborate with leadership to refine strategic direction and provide expert digital advertising consultation to clients.
  
• Conduct in-depth keyword research, develop ad copy, structure campaigns based on business objectives, and contribute to technical and content optimization.
  
• Perform creative and audience analysis, including A/B testing to identify high-performing assets and targeting strategies.
  
• Utilize analytics tools such as Google Analytics, AppsFlyer, Branch, and other MMPs to measure campaign impact and user behavior.
  
• Ensure optimal use of client budgets while maximizing Return on Ad Spend (ROAS) and campaign performance.
  
• Deliver actionable insights for landing page optimization, ad creatives, and targeting approaches.
  
• Maintain campaign budgets and provide clear performance tracking and reporting on key metrics.
  
• Support Quarterly Business Reviews (QBRs) by preparing QA-checked data and performance insights.
  
• Stay up-to-date with platform changes, digital marketing trends, and competitive landscape developments.

Requirements

• 4-5 years of hands-on experience in paid media, with proven expertise in Search Marketing and Social Media Advertising.
  
• Bachelor’s degree or higher in Science, Engineering, or a related analytical discipline.
  
• Strong analytical and problem-solving skills, with a natural curiosity and data-driven mindset.
  
• Excellent command of written and spoken English; able to communicate clearly and effectively across teams and with clients.
  
• Familiarity with leading digital marketing platforms and tools, including:
  
• Google Ads
  
• Meta Ads (Facebook/Instagram Ads Manager)
  
• Google Analytics
  
• Adobe Analytics
  
• Google Marketing Platform (DoubleClick tools) – preferred
  
• Advanced proficiency in Excel (pivot tables, v-lookups, formulas, etc.) and PowerPoint for reporting and presentations.
  
• Certifications such as Google Ads, Google Analytics, and Meta Blueprint are a strong plus.