PPC Specialist

As an online marketing professional with 3-5 years of experience, you will be responsible for the following: - Having at least 2 years of relevant experience in online marketing - Gathering insights from multiple data sources to enhance the performance of search campaigns - Being Google Adwords Certified (GAP) professional - Implementing new technologies and automation capabilities to improve SEM efforts - Understanding SMO, Affiliates, Banner advertisement, Media buying, etc. - Utilizing website analytics tools to achieve high-quality scores and enhance PPC Campaigns - Demonstrating a solid understanding of performance marketing, conversion, and online customer acquisition - Possessing good written and verbal communication skills Your key responsibilities will include: - Optimizing copy and landing pages for search engine marketing - Coordinating and managing marketing campaigns on Google Adwords, Yahoo, MSN, and Bing Marketing campaigns - Monitoring campaign progress using various reporting tools - Managing campaign expenses, estimating monthly costs, and reconciling discrepancies - Developing, managing, and reporting on all online promotional and web production strategies - Crafting Google Display Advertisement, planning, and deploying PPC campaigns to maximize profits - Tracking and updating traffic patterns through PPC or cost per click, as well as Adwords Management - Determining ROI on search marketing efforts - Managing Google Banner Ads, Paid Search Campaigns, and optimizing PPC campaigns - Tracking funds in the account and maintaining conversions No additional details of the company are mentioned in the job description.,