PPC Specialist

You should have at least 2 years of relevant experience in online marketing and be experienced in gathering insights from multiple data sources to enhance the performance of search campaigns. Being Google Adwords Certified (GAP) professional is essential for this role. Your responsibility will include implementing new technologies and automation capabilities to improve SEM efforts. Having an understanding of SMO, Affiliates, Banner advertisement, and Media buying is required. In-depth experience with website analytics tools is necessary to gain a high-quality score and enhance PPC Campaigns. You must have a solid understanding of performance marketing, conversion, and online customer acquisition, along with good written and verbal communication skills. The ideal candidate should have 3-5 years of experience in this field. As a Google Adwords Specialist, you will optimize copy and landing pages for search engine marketing. Coordinating and managing marketing campaigns on Google Adwords, Yahoo, MSN & Bing Marketing campaigns will be part of your responsibilities. You will monitor the progress of campaigns using various reporting tools and manage campaign expenses while staying on budget. Developing, managing, and reporting on all online promotional and web production strategies undertaken by the online marketing and production team will be expected. You will be tasked with maximizing profits by developing and crafting Google Display Advertisement, planning and deploying PPC campaigns. Tracking and updating traffic patterns through PPC or cost per click, as well as Adwords Management, will also fall under your duties. You should be able to determine the ROI on search marketing efforts and manage Google Banner Ads, Paid Search Campaigns, as well as setting up and optimizing Paid Search/PPC campaigns. Tracking funds in the account and maintaining conversions will also be part of your responsibilities.,