PPC Specialist

As a Google Ads Specialist - PPC Specialist, your role involves developing, managing, and optimizing targeted Google Ads campaigns to drive call inquiries for flight sales in the US markets. Your responsibilities include: - Developing, managing, and optimizing Google Ads campaigns focused on driving call inquiries for flight sales in the US. - Conducting keyword research relevant to flight bookings, popular US destinations, and travel intent. - Implementing and managing effective call extensions and other relevant ad extensions to maximize call visibility. - Overseeing Google Merchant Center and Google Tag Manager for accurate tracking of call conversions and user behavior. - Analyzing website traffic, user journeys, and call conversion data specific to US users to identify optimization opportunities. - Implementing robust conversion tracking for phone calls originating from Google Ads campaigns targeting the US. - Optimizing landing pages and ad copy tailored to US audiences to encourage high-intent inquiries. - Monitoring, analyzing, and optimizing campaign performance with a focus on call volume, call quality, and conversion rates in the US markets. Qualifications required: - Minimum of 2+ years of hands-on experience in managing Google Ads campaigns in the travel domain, specifically driving call-based conversions for flight sales in the US. - Expertise in setting up and optimizing call-centric Google Ads campaigns targeting US audiences. - Strong understanding of keyword research tools specific to the travel industry and US online search behavior. - Experience with call tracking solutions and analyzing calls from the US within Google Ads and Google Analytics. - Familiarity with optimizing landing pages for call conversions tailored to US user preferences. - Strong analytical skills and attention to detail to interpret call data for strategic decision-making. - Self-motivated, proactive, and resourceful with a passion for the travel industry and digital marketing. If you are interested in this role, kindly contact Rahul at 9354261364 or 9870568293. Please note that the shift timings for this role are in the US time zone. This is a full-time position in the Travel & Tourism industry under the Marketing & Communication department. The employment type is Full Time and Permanent, categorized under Digital Marketing. Benefits include cell phone reimbursement. The work location is in person. Thank you.,