PPC Specialist

Role Overview: You will be responsible for planning and optimizing the effectiveness of online advertising campaigns, primarily Google Ads. You will manage several campaigns, analyze trends and results, while simultaneously thinking creatively about improvements and strategies to optimize a PPC campaign. The ideal candidate for this position should have 3-5 years of experience. Key Responsibilities: - Creating and planning a variety of PPC campaigns across a range of digital channels - Overseeing existing campaigns and making recommendations on how to optimize them - Analyzing trends and making data-driven decisions - Writing engaging copies for adverts - Proofreading - Making creative suggestions for advert templates - Account management - Producing detailed analysis and reports of campaigns - Presenting data and reports to a range of audiences Qualifications Required: - Good understanding of how PPC fits into the wider area of digital marketing - Knowledge of Microsoft Excel and data manipulation - Strong analytical skills - Good level of mathematical ability - Ability to think creatively - Excellent attention to detail - Ability to think strategically and develop innovative marketing strategies - Ability to present information effectively to a range of audiences - Experience using tools other than Google Ads would be an added advantage,