PPC Specialist

🏢 Coteca is Hiring! | PPC Specialist | Noida

PPC Specialist

📍 Location:

🕒 Shift:

📅 Joining:

Key Responsibilities:

• Plan, execute, and optimize

  PPC campaigns

  across Google Ads, Meta Ads, and additional ad networks.
• Manage

  branding and performance campaigns

  to achieve awareness, lead generation, and revenue goals.
• Conduct thorough

  keyword research

  , audience targeting, and competitor analysis.
• Monitor daily performance, analyze trends, and identify actionable insights.
• Create, manage, and adjust bids, budgets, and campaign structures for optimal ROI as per the needs.
• Implement and troubleshoot

  tracking setups

  (GA4, Aherf, SEMRUSH, UTMs, conversion APIs).
• Work closely with the technology or CRM team to ensure accurate

  lead tracking, attribution

  , and reporting.
• Able to manage landing pages as per the needs round the clock.
• Able to co-ordinate with SEO team when required with full transparency.
• Prepare regular performance reports and dashboards, translating complex data into clear insights.
• Forecast campaign performance, budget requirements, and expected outcomes.
• Collaborate with creative, content, and brand teams / representative to ensure ad messaging is aligned and effective.
• Stay updated on industry trends, platform updates, and best practices.

Qualifications:

• 3 to 5+ years of experience managing PPC campaigns across

  Google Ads & Meta Ads

  .
• Strong analytical and numerical skills with the ability to interpret data and make data-driven decisions.
• Proficiency with

  tracking tools

  , CRM platforms, Google Analytics, and campaign management dashboards.
• Hands-on experience with

  conversion tracking

  , attribution models, and performance forecasting.
• Strong understanding of digital marketing KPIs, budgeting, and funnel metrics.
• Excellent communication, problem-solving, and project-management abilities.
• Mature, responsible, and able to work independently with minimal supervision.
• Proficient in Microsoft Office

Why Join Us?

• Opportunity to lead high-impact digital advertising initiatives.
• Collaborative environment focused on innovation and growth.
• Competitive opportunities for advancement.
• Learn how to grow product and market it.

📩 How to Apply? Share your CV at:

• lalitrawat@gmail.com

• Or Apply on LinkedIn