PPC Manager

We are seeking a skilled and results-driven PPC Manager to oversee and optimize paid advertising campaigns across Google Ads and Meta platforms. The ideal candidate will possess a deep understanding of pay-per-click advertising, demonstrate analytical prowess, and have a proven track record of driving successful campaigns that align with business objectives.

Key Responsibilities

• Campaign Strategy & Execution: Develop, implement, and manage PPC campaigns on Google Ads and Meta platforms to achieve business goals such as lead generation, sales, and brand awareness
• Keyword & Audience Research: Conduct thorough keyword research to identify high-performing keywords and audience segments for targeted campaigns.
• Ad Copy & Creative Development: Write compelling ad copy and collaborate with design teams to create engaging visuals that resonate with target audiences.
• Bid & Budget Management: Set and manage campaign budgets, adjust bids to maximize ROI, and ensure efficient allocation of resources across campaigns.
• Performance Analysis & Reporting: Monitor and analyze key performance indicators (KPIs) such as CTR, CPC, conversion rates, and ROAS. Provide regular reports and insights to stakeholders.
• A/B Testing & Optimization: Conduct A/B testing on ad creative, landing pages, and bidding strategies to continuously improve campaign performance.
• Cross-Platform Coordination: Ensure consistency and alignment of messaging across Google Ads and Meta campaigns to avoid overlap and wasted spend.
• Trend Monitoring: Stay updated with the latest trends, tools, and best practices in PPC advertising to maintain a competitive edge.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: Minimum of 3 years managing PPC campaigns on Google & Meta Ads platforms and over all 7+ year experience in digital marketing.
• Certifications: Google Ads Certification and Meta Blueprint Certification are preferred.
• Technical Skills: Proficiency in Google Analytics, Facebook Ads Manager, and other relevant PPC tools.
• Analytical Abilities: Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Communication Skills: Excellent written and verbal communication skills for reporting and collaboration.
• Project Management: Ability to manage multiple campaigns simultaneously and meet deadlines.

Preferred Skills

• Experience with Google Tag Manager and Google Optimize for enhanced tracking and testing.
• Familiarity with landing page optimization and conversion rate optimization (CRO) techniques.
• Knowledge of SEO principles to align paid campaigns with organic strategies.
• Experience in e-commerce or lead generation campaigns.

Compensation

Competitive salary based on experience, along with performance-based incentives.

Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹900,000.00 per year

Benefits:

• Health insurance
• Life insurance
• Provident Fund

Schedule:

• Day shift
• Morning shift

Work Location: In person