PPC Analyst

Our Ideal Candidate:

●Is passionate about digital marketing and driven to achieve exceptional results.

●Is a data-driven decision-maker with a strong analytical mindset.

●Is a proactive problem-solver with a collaborative spirit.

●Thrives in a fast-paced environment and can adapt to change

1 PM - 10 PM Shift .

 ●Must Have experience in E-commerce industry.

Responsibilities

• Campaign Strategy & Execution: Develop and implement comprehensive Google Ads strategies across Search, Display, and Universal App Campaigns (UAC), aligning with business objectives and target audiences.
• Campaign Setup & Management: Create, manage, and optimize Google Ads campaigns, including keyword research, audience targeting, ad copywriting, and bid management. 
• Performance Monitoring & Optimization: Continuously monitor campaign performance, analyze key metrics (CTR, CPC, CPA, ROI), and implement data-driven optimizations to maximize results
• Reporting & Analysis: Generate insightful reports to communicate campaign performance, identify actionable insights, and demonstrate ROI to stakeholders. 
• A/B Testing & Experimentation: Design and execute A/B tests on ad copy, creatives, landing pages, and targeting strategies to improve campaign effectiveness. 
• Technical Troubleshooting: Proactively identify and resolve technical issues related to ad delivery, tracking discrepancies, conversion tracking, and ad disapprovals
• Competitor Research & Analysis: Monitor and analyze competitor activities and industry trends to identify opportunities for improvement and innovation.
• Automation & Efficiency: Utilize Google Ads scripts, rules, and other automation tools to streamline campaign management and optimize efficiency
• Budget Management: Effectively manage and allocate advertising budgets (in the range of $10,000 - $40,000/month), ensuring optimal spending and maximizing return on investment. 

Qualifications

• Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
•  3+ years of proven experience in digital ad operations with a strong focus on Google Ads
• Deep expertise in Google Ads, Google Ads Editor, Google Tag Manager, and Google Analytics
• Strong analytical skills and proficiency in data handling, insight generation, and reporting (Excel, PowerPoint).
• Excellent understanding of digital marketing principles and best practices
• Meticulous attention to detail and a commitment to accuracy.
• Ability to manage multiple campaigns and projects simultaneously.
•  Strong problem-solving and troubleshooting skills.