PPC Analyst

Company Description

First Sight collaborates with both retail and enterprise brands to enhance their visibility, improve conversion rates, and manage growth efficiently. At First Sight, we devise structured systems for sustainable scaling rather than focusing on short-term campaigns. Our expertise ranges from digital performance to in-store footfall, Shopify conversion rate optimization (CRO) to global expansion. We empower brands to unlock new channels, create better user experiences, and expand across borders with confidence. Our approach integrates performance marketing, marketplace growth, conversion-centric Shopify builds, and cross-border go-to-market strategies across India & MENA to help modern brands grow faster, smarter, and more focused.

Role Description

This is a full-time remote role for a PPC Analyst. The role involves managing and optimizing pay-per-click advertising campaigns to maximize ROI. The PPC Analyst will be responsible for conducting keyword research, analyzing campaign performance, preparing reports, and collaborating with the marketing team to develop strategies. Daily tasks may also include monitoring budgets, adjusting bids, and providing recommendations for ad copy and landing page improvements to enhance campaign effectiveness.

Qualifications

• Proficient in Analytical Skills and Analytics
• Experience in Marketing Analytics and Sales
• Excellent Communication skills
• Detail-oriented with strong problem-solving abilities
• Bachelor's degree in Marketing, Business, or related field
• Experience with PPC platforms such as Google Ads, Bing Ads, and social media advertising is a plus