PPC Analyst

As a PPC Analyst at our company, your role is crucial in creating, managing, and optimizing paid advertising campaigns to drive traffic, generate leads, and increase conversions. You will work with platforms like Google Ads, Meta Ads, and Bing Ads to execute campaigns successfully. Your analytical skills will be put to the test as you conduct keyword research, competitor analysis, and audience targeting to develop effective campaign strategies. Collaborating with internal teams, particularly design, content, and development, will be essential in ensuring campaign success. Key Responsibilities: - Plan, launch, and manage PPC campaigns across various platforms. - Conduct keyword research, competitor analysis, and audience targeting. - Write compelling ad copy and collaborate with designers on creatives. - Monitor performance metrics like CTR, CPC, CPA, ROI for data-driven optimizations. - Conduct A/B testing on ads, creatives, and landing pages. - Prepare and present performance reports with actionable insights. - Stay updated with the latest digital marketing trends and best practices. Qualifications Required: - Bachelor's degree in Marketing, Business, Engineering, or related field. - 4 years of proven experience in PPC or digital marketing. - Hands-on expertise with Google Ads, Meta Ads, and Google Analytics (GA4). - Practical experience managing campaigns across various platforms. - Excellent verbal and written communication skills. - Strong analytical and problem-solving abilities. - Proficiency in Excel/Google Sheets for reporting and analysis. The company prefers candidates with Google Ads & Meta Ads Certifications, experience with Google Tag Manager, GA4, and conversion tracking setups, strong knowledge of ad copywriting, keyword optimization, and bidding strategies, and the ability to manage multiple campaigns in a fast-paced environment. Candidates from Nagercoil or nearby locations will be given preference. If you are ready to take on this challenging role and contribute to the success of our digital marketing team, please send your updated resume to career@whitelake.in. The salary offered is competitive and commensurate with experience.,