PPC Analyst

Job Title:

Location: Nagercoil (Suchindram)

Job Type:

Experience:

Job Summary

dynamic and detail-oriented PPC Analyst

Key Responsibility

• Plan, launch, and manage PPC campaigns across

  Google Ads, Meta Ads, Bing Ads, and other platforms

  .
• Conduct

  keyword research, competitor analysis, and audience targeting

  to drive campaign strategy.
• Create compelling ad copy and engaging visuals aligned with campaign objectives.
• Monitor campaign performance, analyze KPIs (CTR, CPC, CPA, ROI), and implement optimization strategies.
• Perform

  A/B testing

  on ads, creatives, and landing pages to improve conversions.
• Prepare and present

  performance reports with actionable insights

  .
• Collaborate with

  content, design, and development teams

  to ensure campaign success.
• Stay current with

  digital marketing trends, tools, and best practices

  .

Requirements

• Bachelor’s degree in

  Marketing, Business, Engineering, or related field

  .

• 0–3 years of experience

  in PPC or digital marketing (Freshers with relevant training are welcome).
• For Freshers: Basic knowledge of

  Google Ads, Meta Ads, and Google Analytics (GA4)

  .
• For Experienced candidates: Proven

  hands-on campaign management

  experience (Search, Display, Shopping, YouTube, Performance Max).
• Excellent

  verbal and written communication skills

  — ability to present ideas and discuss results with clients or internal teams.
• Proficiency in

  Excel/Google Sheets

  for data analysis and reporting.
• Strong

  analytical, problem-solving, and organizational skills.

Preferred Skills

• Google & Meta Ads Certifications.
• Experience with

  Google Tag Manager, GA4, and conversion tracking setup

  .
• Strong knowledge of

  ad copy creation, keyword optimization, and bidding strategies

  .
• Ability to manage multiple campaigns in a

  fast-paced environment

  .
• Candidates from

  Nagercoil or nearby locations

  will be given preference.

Salary

• Commensurate with experience

  (Competitive package offered for both freshers and experienced candidates).

To Apply

career@whitelake.in