We are seeking a skilled and experienced SEO Analyst with a strong understanding of search engine algorithms, website optimization, and link-building techniques. The ideal candidate will take full ownership of both On-Page and Off-Page SEO strategies to improve website rankings, boost organic traffic, and enhance online visibility. Key Responsibilities : On-Page SEO: • Perform in-depth keyword research and competitive analysis. • Optimize website architecture, meta tags, URLs, and content for better crawlability and user experience. • Conduct regular SEO audits and implement solutions for technical issues (page speed, mobile responsiveness, crawl errors, duplicate content, etc). • Collaborate with content, design, and development teams to implement SEO best practices. • Track, analyze, and report website performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs. Off-Page SEO: • Develop and execute strategic link-building campaigns to acquire high-quality backlinks. • Manage outreach for guest posts, influencer collaborations, and digital PR activities. • Monitor backlink profile and perform regular toxic link audits and disavow where necessary. • Track competitors’ backlink profiles and discover new link opportunities. Requirements : • 1–3+ years of proven SEO experience (agency or in-house). • Deep understanding of search engine behavior and Google ranking algorithms. • Proficiency with SEO tools: Google Search Console, Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, etc. • Hands-on experience with CMS platforms (e.g., WordPress, Shopify, etc.). • Strong analytical skills and the ability to interpret data and trends. Salary : Commensurate with experience Note: Candidates around the Nagercoil location will be given preference Interested candidates - or those wishing to refer someone are encouraged to share their resume at - career@whitelake.in
