Personal Branding Consultant

Flexing It is a freelance consulting marketplace that connects freelancers and independent consultants with organisations seeking independent talent.

Flexing It has partnered with Our client, an investor, bridging vision to reality is looking for a Consultant- Personal Branding.

Branding Consultant

Key Responsibilities-

Brand Foundation & Audit

• Develop a clear brand foundation by articulating the individual’s story, goals, target audience, and differentiation.
• Conduct a comprehensive brand audit, covering:
• Digital presence (website, LinkedIn, social media, podcasts, YouTube, etc.)
• Offline presence (talks, panels, press mentions, interviews)
• Content quality and positioning (blogs, articles, videos, newsletters, books)
• Visual identity (photography, logos, design consistency, presentations)
• Competitive landscape benchmarking against industry peers and thought leaders

Strategic Insights & Deliverables

• Assess current brand perception, strengths, weaknesses, and blind spots.
• Conduct a gap analysis of where the brand is versus where it aspires to be.
• Deliver a messaging and narrative audit ensuring alignment with stated goals.
• Provide a visual identity audit for professionalism, consistency, and memorability.
• Evaluate effectiveness of channels and recommend new opportunities (PR, podcasts, collaborations, communities, platforms).
• Create a strategic brand roadmap with short, medium, and long-term milestones.

Advanced Brand Analysis

• Gather and synthesize testimonials and third-party feedback.
• Conduct sentiment analysis of social content and audience engagement metrics.
• Map personal brand to macro-trends such as sustainability, future of work, social entrepreneurship, and policy influence.

Implementation & Ongoing Support

• Guide the execution of the strategic roadmap, including photo shoots, content, and design.
• Oversee PR initiatives and secure thought leadership opportunities (panels, podcasts, media features).
• Manage digital presence with regular audits, quarterly reviews, and brand strategy refinements.
• Drive networking strategy, identifying relevant communities and stakeholder engagement opportunities.

Skills Required

• Proven experience in

  personal branding, executive branding, or thought leadership positioning

  .
• Strong expertise in digital marketing, content strategy, PR, and communications.
• Demonstrated ability to conduct brand audits and build strategic positioning roadmaps.
• Experience working with senior executives, founders, or public figures is preferred.
• Excellent written and verbal communication skills.
• Ability to align branding with macro trends and future-focused narratives.