Performance Specialist

Job Description

About AiSensy AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco., Wipro, Asian Paints, India Today Group, Skullcandy, Vivo, Physicswallah, Cosco grow their revenues via WhatsApp. Enabling 100,000+ Businesses with WhatsApp Engagement & Marketing 400Crores + WhatsApp Messages done between Businesses and Users via AiSensy per year Working with top brands like Delhi Transport Corporation, Vivo, Physicswallah & more High Impact as Businesses drive 25-80% Revenues using AiSensy Platform Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors We are looking for a results-driven Performance Specialist - Ad Account Manager (CTWA) to help businesses optimize, scale, and grow their WhatsApp ad campaigns while increasing ad spend and retention. The ideal candidate is analytical, client-focused, and experienced in Meta Ads, WhatsApp funnels, and performance marketing. Key Responsibilities: Campaign Strategy & Execution: Manage & optimize Meta Ads campaigns (Click-to-WhatsApp, Lead Ads, Retargeting). Develop strategies to increase client ad spend & improve ROI . Conduct A/B testing, audience segmentation, and budget optimization . Ensure tracking & analytics are set up correctly (UTMs, Meta Pixel, WhatsApp API tracking). Client Success & Growth Consulting: Act as a strategic advisor to clients, helping them scale CTWA ad campaigns . Educate clients on ad optimization strategies & WhatsApp funnel best practices . Analyze campaign performance and provide data-driven insights & recommendations . Conduct regular strategy calls to drive account growth & retention. WhatsApp Funnel Optimization: Guide clients in setting up automated WhatsApp sales funnels . Optimize chatbot flows, follow-up sequences, and retargeting strategies . Ensure seamless CRM & API integrations to improve conversion tracking. Revenue Growth & Upselling: Drive increased ad spend per client through campaign performance improvements . Identify upsell & cross-sell opportunities (e.g., WhatsApp automation, lead nurturing tools). Work closely with the sales team to expand existing client accounts . Required Qualifications & Experience: Must-Have: 3-6 years of experience in Paid Social / Meta Ads / Ad Account Management. Hands-on expertise in Facebook Ads Manager & Click-to-WhatsApp campaigns . Strong analytical skills – ability to interpret data, optimize campaigns, and reduce CPL. Experience in client-facing roles (account management, customer success, or consulting). Familiarity with WhatsApp Business API & marketing funnels. Excellent communication & strategic consulting skills to guide clients. Good-to-Have: Experience in Google Ads, LinkedIn Ads, or TikTok Ads. Basic knowledge of WhatsApp automation & chatbot setup. Experience in SaaS, B2B marketing, or digital agency roles. Understanding of CRM integrations & audience segmentation. Show more Show less