Performance Specialist

Performance Marketing Specialist

Location:

Experience:

Salary:

About REVAMP

Amazon, Titan, Urban Company, Hilti, Fernandez Hospital, IIFL, etc

Performance Marketing Specialist

Role Overview

Meta (Facebook & Instagram), Google, YouTube, and LinkedIn

Key Responsibilities

• Plan, execute, and optimize performance campaigns across Meta, Google, YouTube, and other digital platforms.
• Develop media plans, budget allocations, and performance forecasts.
• Manage campaigns end-to-end: setup, audience targeting, A/B testing, tracking, and reporting.
• Analyze performance data and present actionable insights to improve ROI and lower CAC.
• Coordinate with creative and copy teams to develop ad creatives that convert.
• Implement pixel tracking, conversion APIs, and advanced analytics setups.
• Scale successful campaigns across markets and identify new paid media opportunities.
• Stay updated on platform algorithm changes, ad policies, and new ad formats.

Required Skills & Experience

• 2–4 years of proven experience in managing paid ad campaigns across Meta, Google, and YouTube.
• Hands-on experience with Meta Ads Manager, Google Ads, YouTube, etc.
• Strong analytical mindset with proficiency in Google Analytics, Tag Manager, and Excel.
• Understanding of funnels, attribution models, and conversion tracking.
• Experience with remarketing, lookalike audiences, and performance-based targeting.
• Ability to handle monthly ad spends of ₹5L+ across multiple clients.
• Excellent communication, time management, and campaign documentation skills.

Good to Have

• Additional experience with LinkedIn Ads, Lead Generation, etc.
• Knowledge of marketing automation and CRM integration.
• Agency-side experience managing multiple brands.
  

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