Performance Specialist

Company Description

Founded in 2015, Weft Technologies is a leading digital product hub and tech partner known for building solid, scalable products. With a portfolio of over 100 successfully built products, we work closely with startups, scaleups, and enterprises to transform their visions into reality. Our unique approach emphasizes honest conversations, outcomes over deliverables, and a deep commitment to crafting solutions that truly work. Based in Kochi, our team comprises engineers, designers, marketers, and thinkers dedicated to producing high-quality, user-friendly digital products.

Key Responsibilities

● Plan, execute, and optimize campaigns across:

○ Meta Ads (Facebook, Instagram)

○ Google Ads (Search, Display, YouTube, UAC)

○ Apple Search Ads, LinkedIn Ads, Snapchat Ads, Native Ads(as needed)

● Manage and optimize mobile app install campaigns for acquisition and retention.

● Implement and manage:

○ Meta Pixel, Event Manager, Aggregated Event Measurement

○ Google Tag Manager for event tracking and script management

○ Conversions API and UTM tracking

● Set up and test standard and custom events for accurate conversion tracking.

● Coordinate landing page development with design and development teams

● Collaborate with creative teams to develop ad creatives and optimize landing

experiences.

● Manage email marketing campaigns using tools such as:

○ Brevo (Sendinblue)

○ Mailchimp

○ Zoho Mail

● Use marketing automation platforms like HubSpot, Zapier, Zoho Marketing

Automation, or LeadSquared for lead nurturing and workflows.

● Execute and manage WhatsApp automation flows via tools like WATI, Interakt

● Monitor campaign performance and report on KPIs: ROAS, CPA, CPL, CPI, Retention,

● Run A/B tests on creatives, targeting, landing pages, and offers.

Required Skills

● Proven expertise in Meta and Google Ads, with a strong grasp of Lead Generation,

app marketing and conversion-focused campaigns

● Solid understanding of event tracking via GTM, Meta Events, and CAPI

● Ability to coordinate and optimize landing pages based on funnel analysis and

campaign goals

● Strong hands-on knowledge of email marketing tools (Brevo, Mailchimp, etc.) and

WhatsApp automation platforms

● Familiar with marketing automation platforms like HubSpot, LeadSquared, or Zoho

● Highly analytical with experience in Google Analytics, UTM tracking, and attribution

tools

● Excellent project management, collaboration, and communication skills

● A proactive, entrepreneurial mindset not just a task finisher but a strategic thinker

who constantly seeks ways to improve results

● Willingness to experiment, try new ad formats, angles, and approaches and own

performance outcomes

● Strong sense of ownership, accountability, and initiative