Performance & Social Media Marketing Manager

Overview:

The Performance & Social Media Marketing Manager will be responsible for developing, implementing, managing, and optimizing paid digital marketing campaigns across various platforms to achieve client goals.

This role requires a strategic thinker with a strong analytical aptitude, hands-on experience with major advertising platforms, and a proven track record of delivering measurable results (ROI/ROAS). The ideal candidate will be adept at managing budgets, analyzing campaign data, and providing actionable insights to drive continuous improvement.

Key Responsibilities:

1. Strategy Development & Execution:

o Develop and execute comprehensive paid media strategies across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, X Ads, and other relevant channels.

o Define campaign objectives, key performance indicators (KPIs), and target audiences in alignment with client goals.

o Conduct thorough keyword research, audience segmentation, and competitive analysis.

2. Campaign Management & Optimization:

o Set up, manage, and optimize paid campaigns, including bid management, budget allocation, A/B testing (ad copy, landing pages, creatives, targeting), and performance monitoring.

o Ensure campaigns are optimized for conversions, lead generation, brand awareness, or other defined client objectives.

o Implement and manage tracking mechanisms, including pixels (Meta Pixel, LinkedIn Insight Tag, etc.) and UTM parameters, often utilizing Google Tag Manager.

3. Data Analysis & Reporting:

o Monitor, analyze, and interpret campaign performance data using platform analytics, Google Analytics (GA4), and other relevant tools.

o Prepare and present regular performance reports to clients and internal stakeholders, highlighting key insights, trends, and actionable recommendations.

o Utilize data visualization tools (e.g., Google Looker Studio, Tableau) for clear and impactful reporting.

4. Budget Management:

o Effectively manage campaign budgets to ensure optimal allocation and achieve maximum ROI/ROAS for clients.

o Provide budget forecasts and manage pacing to ensure spend is aligned with targets.

5. Industry Trends & Innovation:

o Stay abreast of the latest trends, best practices, and new features in digital advertising, performance marketing, and MarTech.

o Proactively recommend and implement new strategies, tools, and technologies to enhance campaign performance and efficiency.

6. Collaboration:

o Collaborate closely with internal teams, including creative, content, SEO, and account management, to ensure integrated and effective marketing campaigns.

o Liaise with clients to understand their needs, provide strategic counsel, and manage expectations.

Required Skills & Experience:

•

4-6 ONLY

• Hands-on proficiency with the following platforms is essential:

o Google Ads: Search, Display, YouTube, Shopping, Discovery, Performance Max. (Google Ads certification is highly desirable).

o Meta Ads Manager: Facebook & Instagram Ads. (Meta Blueprint certification is a plus).

o LinkedIn Campaign Manager.

o Google Analytics (GA4): Strong understanding of setup, tracking, analysis, and reporting.

• Familiarity with additional platforms/tools:

o X (Twitter) Ads.

o Programmatic advertising platforms (DSPs like DV360) is a significant advantage.

o E-commerce/ Retail Media Advertising.

o SEO/SEM tools (e.g., SEMrush, Ahrefs, Google Keyword Planner) for research.

o Google Tag Manager (GTM) for tag implementation and management.

o Microsoft Excel / Google Sheets (advanced proficiency for data analysis).

• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

• Excellent understanding of performance marketing KPIs (e.g., CPC, CPM, CTR, CPA, CPL, ROAS, Conversion Rate).

• Experience with A/B testing methodologies and conversion rate optimization (CRO) techniques.

• Strong budget management and forecasting skills.

• Excellent communication, presentation, and interpersonal skills.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• • Understanding of the Indian digital landscape and consumer behavior is preferred. Eager to lead high-performing digital strategies?

Apply now by submitting your CV to hr@ideatelab.com