About the Role We are seeking a detail-oriented Accountant to join our finance team. The ideal candidate will have strong expertise in Tally ERP, GST compliance, TDS processing, and statutory compliances. This role requires a professional with accounting experience who can ensure accuracy in financial reporting while maintaining compliance with regulatory requirements. Responsibilities Manage day-to-day accounting operations using Tally ERP Prepare and file GST returns on a timely basis Handle TDS calculations, deductions, and filings Ensure compliance with all statutory requirements and deadlines Prepare monthly, quarterly, and annual financial statements Reconcile bank statements and resolve discrepancies Process accounts payable and receivable Assist in payroll processing and related compliances Support during internal and external audits Maintain proper documentation for all financial transactions Analyze financial data and provide insights to management Requirements Bachelor's degree in Commerce, Accounting, or related field. Master's preferred 3-5 years of experience in accounting with proven expertise in Indian taxation Advanced proficiency in Tally ERP, Knowledge of other accounting software systems Thorough understanding of GST regulations and filing procedures Strong knowledge of TDS provisions and compliance requirements Experience in financial analysis and reporting Familiarity with audit procedures Experience with statutory compliances including income tax, PF, ESI, etc. Excellent analytical and problem-solving skills Strong attention to detail and accuracy Good communication and interpersonal skills Ability to manage multiple tasks and meet deadlines Location Mumbai Employment Type Full-time Show more Show less

Role Overview: The Performance Marketing Manager will be responsible for developing, implementing, managing, and optimizing paid digital marketing campaigns across various platforms to achieve client goals. This role requires a strategic thinker with a strong analytical aptitude, hands-on experience with major advertising platforms, and a proven track record of delivering measurable results (ROI/ROAS). The ideal candidate will be adept at managing budgets, analyzing campaign data, and providing actionable insights to drive continuous improvement. Key Responsibilities: 1. Strategy Development & Execution: Develop and execute comprehensive paid media strategies across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, X Ads, and other relevant channels. Define campaign objectives, key performance indicators (KPIs), and target audiences in alignment with client goals. Conduct thorough keyword research, audience segmentation, and competitive analysis. 2. Campaign Management & Optimization: Set up, manage, and optimize paid campaigns, including bid management, budget allocation, A/B testing (ad copy, landing pages, creatives, targeting), and performance monitoring. Ensure campaigns are optimized for conversions, lead generation, brand awareness, or other defined client objectives. Implement and manage tracking mechanisms, including pixels (Meta Pixel, LinkedIn Insight Tag, etc.) and UTM parameters, often utilizing Google Tag Manager. 3. Data Analysis & Reporting: Monitor, analyze, and interpret campaign performance data using platform analytics, Google Analytics (GA4), and other relevant tools. Prepare and present regular performance reports to clients and internal stakeholders, highlighting key insights, trends, and actionable recommendations. Utilize data visualization tools (e.g., Google Looker Studio, Tableau) for clear and impactful reporting. 4. Budget Management: Effectively manage campaign budgets to ensure optimal allocation and achieve maximum ROI/ROAS for clients. Provide budget forecasts and manage pacing to ensure spend is aligned with targets. 5. Industry Trends & Innovation: Stay abreast of the latest trends, best practices, and new features in digital advertising, performance marketing, and MarTech. Proactively recommend and implement new strategies, tools, and technologies to enhance campaign performance and efficiency. 6. Collaboration: Collaborate closely with internal teams, including creative, content, SEO, and account management, to ensure integrated and effective marketing campaigns. Liaise with clients to understand their needs, provide strategic counsel, and manage expectations. Required Skills & Experience: Bachelor's degree in Marketing, Business, Statistics, or a related field. 4-6 years of proven experience in a performance marketing role, preferably within a digital agency environment in India. Hands-on proficiency with the following platforms is essential: Google Ads: Search, Display, YouTube, Shopping, Discovery, Performance Max. (Google Ads certification is highly desirable). Meta Ads Manager: Facebook & Instagram Ads. (Meta Blueprint certification is a plus). LinkedIn Campaign Manager. Google Analytics (GA4): Strong understanding of setup, tracking, analysis, and reporting. Familiarity with additional platforms/tools: X (Twitter) Ads. Programmatic advertising platforms (DSPs like DV360) is a significant advantage. E-commerce/ Retail Media Advertising. SEO/SEM tools (e.g., SEMrush, Ahrefs, Google Keyword Planner) for research. Google Tag Manager (GTM) for tag implementation and management. Microsoft Excel / Google Sheets (advanced proficiency for data analysis). Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Excellent understanding of performance marketing KPIs (e.g., CPC, CPM, CTR, CPA, CPL, ROAS, Conversion Rate). Experience with A/B testing methodologies and conversion rate optimization (CRO) techniques. Strong budget management and forecasting skills. Excellent communication, presentation, and interpersonal skills. Ability to manage multiple projects simultaneously in a fast-paced environment. Understanding of the Indian digital landscape and consumer behavior is preferred. Eager to lead high-performing digital strategies? Apply now by submitting your CV to hr@ideatelab.com Show more Show less

The Role: As our PR Manager, you will be instrumental in re-establishing and elevating our agency's positioning. You will develop and execute innovative PR strategies to promote the agency’s initiatives and positioning in the industry. This is a pivotal role within our brand refresh initiative, offering the chance to make a significant impact in a vibrant and forward-thinking environment. Key Responsibilities: Strategic PR Development & Execution: Develop and implement a comprehensive PR strategy that aligns with the agency positioning. Thought Leadership & Content Creation: Spearhead the creation of regular, insightful thought leadership pieces (articles, blog posts, white papers) that substantiate our agency positioning, offering a fresh, and at times edgy, perspective on current industry trends and challenges. Proactively identify opportunities for the agency and its leadership to contribute expert commentary, articles, and insights to relevant industry publications and platforms. Media & Influencer Relations: Build and maintain strong relationships with key media contacts, journalists, bloggers, and influencers across relevant sectors and regions. Proactively pitch stories, secure media coverage, and manage all media inquiries. Brand Narrative & Messaging: Champion agency narrative across all external communications. Craft compelling press releases, media kits, and talking points for new campaigns, significant client wins, new hires, and other company milestones. Digital PR & Social Media Amplification: Collaborate with the marketing team to ensure PR activities are effectively amplified across our new website, LinkedIn, and Instagram channels. Leverage digital PR tactics to enhance online visibility and engagement. Reputation Management & Credibility Building: Seek speaking engagement opportunities at relevant industry events and conferences. Internal & Stakeholder Communication: Ensure consistent messaging and collaborate with internal teams to leverage PR opportunities effectively. Support communication efforts for client re-engagement and new business development. Performance Monitoring & Reporting: Monitor, analyze, and report on PR coverage, campaign performance, and impact on business objectives. Use insights to refine strategies and improve effectiveness. Qualifications & Experience: Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field. Minimum 5years of proven experience in a PR management role, ideally within an agency environment or a company undergoing significant brand transformation. Demonstrable track record of developing and executing successful PR campaigns that drive brand awareness, thought leadership, and business growth. Exceptional written and verbal communication skills, with a talent for storytelling and crafting compelling, persuasive narratives. Strong media relations skills with an established network of contacts (or the proven ability to build them quickly). Experience in leveraging digital PR and social media platforms (especially LinkedIn and Instagram) to achieve communication objectives. Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously with a keen eye for detail. Strategic thinker with a proactive, creative, and results-oriented mindset. Desirable Attributes: A genuine understanding of and enthusiasm for the agency’s positioning. Comfortable working with a young, energetic, and dynamic team. Ability to offer a fresh, innovative, and potentially "edgy" perspective while maintaining professionalism and brand integrity. Experience in B2B PR and familiarity with the marketing/advertising agency landscape. A proactive problem-solver with a "can-do" attitude. If you are a driven PR professional eager to craft compelling narratives and drive visibility for an established yet evolving agency, send your CV to hr@ideatelab.com and help us write our next exciting chapter.

The Opportunity: We are seeking a visionary and results-driven Business Head to spearhead a B2B marketing solutions provider for the alcobev industry in India . This is a unique leadership role with full P&L responsibility, requiring a seasoned professional with a deep understanding of the Indian alcobev ecosystem, encompassing sales, marketing, and distribution. You will be the architect of our B2B success, building and scaling this new business vertical from the ground up. Key Responsibilities: Strategic Leadership & B2B Transformation: Develop and execute a comprehensive business strategy to transition an existing B2C content platform to a profitable B2B marketing solutions agency. Define and refine the B2B service offerings, ensuring they meet the evolving needs of alcobev brands in India. Drive the company's positioning as a thought leader and trusted partner in the alcobev marketing space. P&L Management: Assume full P&L responsibility for the B2B business unit, including budgeting, forecasting, and financial performance management. Develop and implement strategies to achieve revenue growth, profitability targets, and market share objectives. Business Development & Sales Leadership (Alcobev Sector): Lead all B2B sales and business development efforts, personally driving key account acquisition and building a robust client pipeline. Cultivate and manage strong relationships with marketing heads, brand managers, and decision-makers within domestic and international alcobev companies. Develop and negotiate high-value contracts and strategic partnerships. Oversee the creation of compelling sales proposals and presentations. Marketing Strategy & Execution (for B2B Services): Develop and implement the marketing strategy to promote B2B services, including digital marketing, industry event participation, PR, and content marketing. Oversee the development of B2B marketing collateral and case studies. Ensure the current B2C brand messaging effectively communicates its new B2B value proposition. Distribution & Market Entry Consultation Oversight: Leverage industry knowledge to guide the development and delivery of consultancy services for international brands looking to enter the Indian market, including insights on distribution channels, regulatory navigation, and market dynamics. Build and manage a network of contacts within the Indian alcobev distribution ecosystem. Team Leadership & Development: Build, mentor, and lead a high-performing B2B team, fostering a culture of innovation, collaboration, and excellence. Define roles, set performance targets, and provide ongoing coaching and development. Operational Excellence: Establish and optimize processes for the delivery of new service lines, including experiential marketing, niche community engagement, IP creation, and brand partnerships. Ensure seamless project management and client servicing. Qualifications & Experience: Mandatory: Minimum 10-15 years of progressive experience within the Indian alcobev industry is essential. Proven P&L Responsibility: Demonstrated success in managing a business unit or company with full P&L accountability. Strong Sales, Marketing & Distribution Acumen: Extensive experience and a proven track record in sales, marketing, and a solid understanding of distribution channels and strategies within the Indian alcobev sector. B2B Business Development Expertise: Tangible experience in developing and winning B2B business, ideally service-based, with a strong network of contacts in the alcobev industry. Strategic Thinker & Executor: Ability to develop a strategic vision and translate it into actionable plans and tangible results. Leadership & Team Building Skills: Proven ability to lead, inspire, and develop teams. Entrepreneurial Mindset: Proactive, results-oriented, with a passion for building new ventures and driving growth. Excellent Communication & Negotiation Skills: Ability to articulate a clear vision, build strong relationships, and negotiate effectively at senior levels. Understanding of Experiential Marketing & Brand Partnerships: Familiarity with conceptualizing and executing experiential marketing campaigns, forging brand partnerships, and ideally, creating intellectual properties (IPs). Regulatory Knowledge: Good understanding of the Indian regulatory landscape for alcoholic beverages. MBA or equivalent postgraduate qualification from a reputed institution is preferred. Desirable: Experience in a leadership role at a marketing agency or consultancy focused on the alcobev sector. Direct experience in launching international alcobev brands in India. Existing strong relationships with premium hotel chains, luxury automobile, and lifestyle brands. What We Offer: A pivotal leadership role with the autonomy to shape the future of a dynamic company. The opportunity to build and scale a new business vertical in a high-growth industry. Competitive compensation package including performance-based incentives. A vibrant and entrepreneurial work environment. Join Us: If you are a seasoned alcobev industry leader with a passion for marketing innovation and a proven ability to drive business growth, we invite you to lead an exciting transformation. This is more than a job; it's a chance to build a legacy. To Apply: Please submit your CV and a cover letter outlining your suitability for this role, highlighting your experience in the Indian alcobev industry, P&L management, and your vision for transforming a B2C brand into a B2B marketing leader. Send your application to chro@ideatelab.com

Are you passionate about building brands and creating memorable client experiences? Do you thrive in a dynamic, creative environment where every day brings new challenges and opportunities? If so, we want to meet you! About the Role - We’re on the lookout for an enthusiastic and driven Client Servicing/Brand Associate with 1-3 years of experience to join our growing team. In this pivotal role, you’ll be the bridge between our clients and our talented internal teams, ensuring every project is a resounding success. What You’ll Do - Be the Client’s Go-To Expert: Build and nurture strong relationships as the main point of contact for your assigned clients. Turn Ideas into Action: Translate client briefs into exciting project plans and creative briefs that inspire our teams. Collaborate & Create: Work hand-in-hand with our creative, strategy, and production teams to deliver outstanding results. Own the Details: Manage timelines, budgets, and deliverables—always with a focus on quality. Pitch & Present: Present innovative campaign ideas and strategies that wow our clients. Listen & Improve: Gather client feedback and ensure it’s reflected at every stage. Grow the Business: Spot opportunities for account growth and additional services. Stay Ahead of the Curve: Keep up with industry trends, competitor activities, and new opportunities. What We’re Looking For - Experience: 1-3 years in client servicing, account management, or brand management. Relationship Builder: Proven success in managing and growing client relationships. Brand Savvy: Solid understanding of branding, marketing, and advertising. Communicator: Exceptional presentation and communication skills. Multi-Tasker: Ability to juggle multiple projects with attention to detail. Problem Solver: Adaptable and proactive in a fast-paced environment. Tech-Smart: Proficient in MS Office and project management tools. Education : Bachelor’s degree in Marketing, Communications, Business, or related field. Basic understanding of design software (Adobe Creative Suite) Fluency in English and Hindi; additional regional language skills are a plus Bonus Points Experience with digital marketing campaigns and social media management. Familiarity with Mumbai’s local market and business landscape. Exposure to clients from diverse industries. Why Join Us? Collaborative Culture: Work with passionate, creative professionals who love what they do. Growth Opportunities: Expand your skills and grow your career in a supportive environment. Exciting Projects: Be part of impactful campaigns for leading brands. Vibrant Workplace: Enjoy a fun, energetic office in the heart of Mumbai. Ready to make your mark? Apply now and let’s build something amazing together!

The Role: As our PR Manager , you will be instrumental in re-establishing and elevating our agency's positioning. You will develop and execute innovative PR strategies to promote the agency’s initiatives and positioning in the industry. This is a pivotal role within our brand refresh initiative, offering the chance to make a significant impact in a vibrant and forward-thinking environment. Key Responsibilities: Strategic PR Development & Execution: Develop and implement a comprehensive PR strategy that aligns with the agency positioning. Thought Leadership & Content Creation: Spearhead the creation of regular, insightful thought leadership pieces (articles, blog posts, white papers) that substantiate our agency positioning, offering a fresh, and at times edgy, perspective on current industry trends and challenges. Proactively identify opportunities for the agency and its leadership to contribute expert commentary, articles, and insights to relevant industry publications and platforms. Media & Influencer Relations: Build and maintain strong relationships with key media contacts, journalists, bloggers, and influencers across relevant sectors and regions. Proactively pitch stories, secure media coverage, and manage all media inquiries. Brand Narrative & Messaging: Champion agency narrative across all external communications. Craft compelling press releases, media kits, and talking points for new campaigns, significant client wins, new hires, and other company milestones. Digital PR & Social Media Amplification: Collaborate with the marketing team to ensure PR activities are effectively amplified across our new website, LinkedIn, and Instagram channels. Leverage digital PR tactics to enhance online visibility and engagement. Reputation Management & Credibility Building: Seek speaking engagement opportunities at relevant industry events and conferences. Internal & Stakeholder Communication: Ensure consistent messaging and collaborate with internal teams to leverage PR opportunities effectively. Support communication efforts for client re-engagement and new business development. Performance Monitoring & Reporting: Monitor, analyze, and report on PR coverage, campaign performance, and impact on business objectives. Use insights to refine strategies and improve effectiveness. Qualifications & Experience: Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field. Minimum 5 years of proven experience in a PR management role, ideally within an Advertising agency environment or a company undergoing significant brand transformation. Demonstrable track record of developing and executing successful PR campaigns that drive brand awareness, thought leadership, and business growth. Exceptional written and verbal communication skills, with a talent for storytelling and crafting compelling, persuasive narratives. Strong media relations skills with an established network of contacts (or the proven ability to build them quickly). Experience in leveraging digital PR and social media platforms (especially LinkedIn and Instagram) to achieve communication objectives. Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously with a keen eye for detail. Strategic thinker with a proactive, creative, and results-oriented mindset. Desirable Attributes: A genuine understanding of and enthusiasm for the agency’s positioning. Comfortable working with a young, energetic, and dynamic team. Ability to offer a fresh, innovative, and potentially "edgy" perspective while maintaining professionalism and brand integrity. Experience in B2B PR and familiarity with the marketing/advertising agency landscape (MUST) A proactive problem-solver with a "can-do" attitude. If you are a driven PR professional eager to craft compelling narratives and drive visibility for an established yet evolving agency, send your CV to hr@ideatelab.com and help us write our next exciting chapter.

icogz is hiring a Product Owner to lead the development of our AI-powered Business Intelligence platform. This role is ideal for someone who thrives at the intersection of business context, user needs, and insights. You’ll be responsible for defining features, writing clear user stories, shaping workflows, and collaborating closely with engineering, data science, and product teams. The goal: deliver insights and modules that solve real business problems for enterprise users. Key Responsibilities Own and prioritize the product backlog Write requirements, user stories, and acceptance tests Collaborate with engineers, data scientists, and designers Design end-to-end workflows for business users in enterprise environments Represent the voice of the user and buyer in product planning Continuously explore new tech to support the future product roadmap Must-Have Qualifications 3 - 6 years of experience in a product role Strong experience designing user workflows for non-technical business users Excellent communication and documentation skills Experience working cross-functionally with tech and product teams Curiosity and comfort working in a fast-paced, evolving environment Nice-to-haves: Exposure to AI product features or ML-driven tools (technical depth not required) Familiarity with predictive models, scoring frameworks, or recommendation systems Experience in BI or analytics environments Background in SaaS or enterprise product teams If you're passionate about building smart, user-centric AI products that deliver real impact, we’d love to hear from you.