Public Relations Manager

Job Description

The Role: As our PR Manager, you will be instrumental in re-establishing and elevating our agency's positioning. You will develop and execute innovative PR strategies to promote the agency’s initiatives and positioning in the industry. This is a pivotal role within our brand refresh initiative, offering the chance to make a significant impact in a vibrant and forward-thinking environment. Key Responsibilities: Strategic PR Development & Execution: Develop and implement a comprehensive PR strategy that aligns with the agency positioning. Thought Leadership & Content Creation: Spearhead the creation of regular, insightful thought leadership pieces (articles, blog posts, white papers) that substantiate our agency positioning, offering a fresh, and at times edgy, perspective on current industry trends and challenges. Proactively identify opportunities for the agency and its leadership to contribute expert commentary, articles, and insights to relevant industry publications and platforms. Media & Influencer Relations: Build and maintain strong relationships with key media contacts, journalists, bloggers, and influencers across relevant sectors and regions. Proactively pitch stories, secure media coverage, and manage all media inquiries. Brand Narrative & Messaging: Champion agency narrative across all external communications. Craft compelling press releases, media kits, and talking points for new campaigns, significant client wins, new hires, and other company milestones. Digital PR & Social Media Amplification: Collaborate with the marketing team to ensure PR activities are effectively amplified across our new website, LinkedIn, and Instagram channels. Leverage digital PR tactics to enhance online visibility and engagement. Reputation Management & Credibility Building: Seek speaking engagement opportunities at relevant industry events and conferences. Internal & Stakeholder Communication: Ensure consistent messaging and collaborate with internal teams to leverage PR opportunities effectively. Support communication efforts for client re-engagement and new business development. Performance Monitoring & Reporting: Monitor, analyze, and report on PR coverage, campaign performance, and impact on business objectives. Use insights to refine strategies and improve effectiveness. Qualifications & Experience: Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field. Minimum 5years of proven experience in a PR management role, ideally within an agency environment or a company undergoing significant brand transformation. Demonstrable track record of developing and executing successful PR campaigns that drive brand awareness, thought leadership, and business growth. Exceptional written and verbal communication skills, with a talent for storytelling and crafting compelling, persuasive narratives. Strong media relations skills with an established network of contacts (or the proven ability to build them quickly). Experience in leveraging digital PR and social media platforms (especially LinkedIn and Instagram) to achieve communication objectives. Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously with a keen eye for detail. Strategic thinker with a proactive, creative, and results-oriented mindset. Desirable Attributes: A genuine understanding of and enthusiasm for the agency’s positioning. Comfortable working with a young, energetic, and dynamic team. Ability to offer a fresh, innovative, and potentially "edgy" perspective while maintaining professionalism and brand integrity. Experience in B2B PR and familiarity with the marketing/advertising agency landscape. A proactive problem-solver with a "can-do" attitude. If you are a driven PR professional eager to craft compelling narratives and drive visibility for an established yet evolving agency, send your CV to hr@ideatelab.com and help us write our next exciting chapter.