Public Relations Manager

Position - PR Manager

Location - Central Delhi

Salary - Up to 8.4LPA

Role Overview

The PR Manager will lead our communication strategy, manage media relationships, and drive visibility for Solh Wellness through impactful storytelling and well-executed events. This role requires someone who understands the sensitivity of mental health communication while ensuring powerful brand outreach.

Key Responsibilities

Media Relations

• Leverage strong media connects across health, lifestyle, corporate, and general news publications.
• Pitch stories around mental health trends, expert opinions, success stories, campaigns, and partnerships.
• Draft and distribute press releases, media notes, and statements aligned with the Solh Wellness voice.
• Monitor daily media coverage, track sentiment, and prepare PR reports.

PR Strategy & Brand Building

• Build and execute PR plans that position Solh as a leader in mental health innovation.
• Create communication strategies for product launches, CSR initiatives, mental health campaigns, and key events.
• Manage sensitive issues and crisis communication with empathy and accuracy.
• Strengthen Solh’s thought-leadership presence through strategic placements and speaking opportunities.

Events & Activations

• Plan and manage PR-led events including:
• Press conferences
• Wellness workshops
• Campaign launches
• Panel discussions and expert meets
• Mental health roundtables & corporate events
• Handle vendor coordination, logistics, branding, invitations, media attendance, and post-event coverage.

Content & Communication

• Prepare talking points, FAQs, speeches, and briefing documents for spokespersons.
• Create curated media kits, presentations, and campaign communication.
• Collaborate with internal teams to ensure unified messaging across PR, digital, and social platforms.

Digital PR & Influencer Engagement

• Work with wellness influencers, experts, and digital publications for extended reach.
• Identify collaboration opportunities that align with Solh’s mission and positioning.

Required Skills

• Strong media relations with established connects in health, lifestyle, and mainstream media.
• Excellent communication, storytelling, and writing skills.
• Experience managing events end-to-end.
• Strong understanding of mental health communication nuances.
• Ability to work under pressure and manage fast-moving PR cycles.
• Crisis management capability and high emotional intelligence.

Qualifications

• Bachelor’s or Master’s in Public Relations, Journalism, Communications, Mass Media, or related fields.
• 3-4 years of PR experience, preferably in health, wellness, lifestyle, or impact sectors.
• Agency experience is a plus.