Performance Marketing Strategist

Position Overview

Performance Marketing Strategist

Key Responsibilities

Performance Marketing Strategy

• Develop and execute data-driven paid acquisition strategies across Google Ads, Meta Ads, LinkedIn, and other B2B-relevant channels.
• Define performance benchmarks (CPL, ROI, conversion rates) and ensure campaigns consistently meet or exceed targets.
• Run structured experiments to identify new audience segments, creatives, and growth opportunities.
  

Funnel & Conversion Optimization

• Architect and refine full-funnel strategies, from awareness to lead conversion.
• Build remarketing journeys and nurture sequences to engage high-intent prospects.
• Test landing pages, CTAs, and messaging to continuously improve conversion rates.
  

Automation & Efficiency

• Deploy marketing automation workflows (HubSpot, Zapier, ActiveCampaign, etc.) to streamline campaign execution and lead management.
• Automate reporting dashboards to provide real-time performance visibility.
• Continuously seek and implement process improvements to scale growth efficiently.
  

Lead Generation & Growth

• Own the development of high-quality B2B lead generation strategies across multiple channels.
• Identify and validate emerging platforms, partnerships, and tactics to diversify acquisition sources.
• Collaborate closely with sales to align lead quality, scoring, and handoff processes.
  

Qualifications

• 4+ years of hands-on experience in performance marketing with a proven record in B2B lead generation.
• Expertise in Google Ads, Meta Ads, and LinkedIn Ads with strong optimization skills.
• Deep understanding of funnels, remarketing, and conversion-driven campaign design.
• Proficiency with marketing automation tools (HubSpot, Zapier, ActiveCampaign, etc.).
• Analytical thinker with the ability to translate data into actionable strategies.
• Bonus: Experience collaborating with sales teams and exposure to B2B pipeline management.
• Growth mindset with a passion for experimentation, efficiency, and impact.
  

Our Values

• Bootstrapped Mindset: Be resourceful, disciplined, and focused on outcomes.
• Rapid Growth: Move quickly, test constantly, and scale proven tactics.
• Efficiency First: Prioritize automation and smart workflows to power long-term success.
  

Why Join Us?

Performance Marketing Strategist