Performance Marketing Strategist

About the job
Uplers is one of the largest, globally recognized agencies in the industry, empowering businesses to build a better digital ecosystem By leading clients from innovation to execution, Uplers is serving with top-notch quality services using its offshore remote model, fixed price model as well as digital assets Remote by Choice Mavlers Mavlers is a sub-brand of Uplers, it is a full service digital marketing and technology partner Mavlers is a reservoir of marketing mavericks Our core is inspired by clients' appetite for ingenious ideas and ginormous goals We help clients with strategic and cutting-edge technology Mavlers stands out as a beacon of innovation, creativity, and client-centricity, Position: Performance Marketing Strategist Job Location-Remote Experience 6+ Years Job Description: We're looking for a highly experienced Performance Marketing Strategist who has a proven track record of delivering growth across global eCommerce, B2B, and B2C brands Youll work closely with international clients and internal stakeholders to design, execute, and scale high-performing digital campaigns Your strategic thinking, hands-on expertise, and ability to turn insights into actions will be key in driving ROI and business success, Key Responsibilities: Own end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, and more, Manage budgets ranging from high-scale media spends to lean campaign allocations with equal efficiency, Collaborate with global clients for campaign planning, goal-setting, and performance analysis, Build and maintain dashboards using Looker Studio, Supermetrics, and GA4 for real-time reporting and insights, Identify growth opportunities and recommend automation workflows (Zapier, scripts, etc,) to improve campaign efficiency, Lead performance audits, conversion tracking setups, and cross-channel attribution modeling, Stay ahead of platform changes, industry trends, and AI-driven tools for continuous performance enhancement, Requirements: 6+ years of hands-on experience in Performance/Digital Marketing (agency or brand side) Proven track record of managing global and international campaigns (eg, US, UK, Australia, MEA) Strong command over Google Ads (Search, Display, Shopping, Performance Max) In-depth knowledge of Meta Ads (Facebook, Instagram) structure, testing, and scaling Proficient in Looker Studio, Supermetrics, and Google Analytics 4 Experience using Zapier or similar tools for automation and workflow setup Advanced Excel/Google Sheets for reporting, data analysis, and pivoting insights Strong analytical mindset with problem-solving, critical thinking, and optimization skills Excellent verbal and written communication skills in English client-facing experience is a must Nice-to-Have: Experience in managing campaigns for D2C/eCommerce, SaaS, and B2B businesses Familiarity with conversion rate optimization (CRO), landing page testing, and remarketing Exposure to CRM platforms and email marketing automation tools Worked with or within global agencies or multi-market clients Why Join Us Opportunity to work with international clients and data-driven marketing leaders Flexible working options (remote/in-house) and a collaborative team environment Exposure to advanced tools, automation platforms, and AI-driven campaign strategies