We are looking for a performance-driven Google Ads & Meta (Facebook/Instagram) Ads Specialist to manage and optimize paid advertising campaigns across Google and Meta platforms. The ideal candidate should have hands-on experience in building, executing, and scaling ad campaigns that drive ROI, generate leads, and boost brand awareness.Key Responsibilities:Develop, execute, and manage paid campaigns across Google Ads (Search, Display, Video, Shopping) and Meta Ads (Facebook, Instagram).Conduct thorough keyword research, audience targeting, and competitor analysis.Write compelling ad copy and create engaging visuals in collaboration with the design team.Monitor, analyze, and report on ad performance metrics such as CTR, CPC, CPA, ROAS, etc.Optimize campaigns regularly to improve performance and lower ad spend wastage.Set up conversion tracking, pixel installation, and event setups via GTM or Meta Events Manager.Stay updated with industry trends, ad policies, and algorithm changes across platforms.A/B test ad creatives, landing pages, and audience segments.Collaborate with the content, design, and marketing teams to align paid campaigns with overall strategy.Requirements:Proven experience with Google Ads and Meta Ads Manager.Certification in Google Ads (Search/Display/Video) and Meta Blueprint is a plus.Strong analytical skills with proficiency in Google Analytics, GTM, Looker Studio, etc.Experience with eCommerce, lead generation, or service-based campaigns.Strong communication skills and attention to detail.
We’re looking for a creative and detail-oriented Junior Content Writer with 1-2 year of experience to join our growing team. You will be responsible for crafting compelling, SEO-friendly content for websites, blogs, social media, campaigns, and more. Your words will help shape brand stories, engage audiences, and drive measurable results. Responsibilities Write clear, engaging, and original content for websites, blogs, emails, ad copies, landing pages, and social media. Research industry-related topics and trends to develop fresh and relevant content. Collaborate with design, marketing, and SEO teams to align content with brand voice and objectives. Edit and proofread content before publication. Optimize content using SEO best practices (keywords, readability, structure, etc.). Conduct competitor analysis and market research to support content planning. Adapt writing style and tone for different platforms and audiences. Requirements Proven work experience as a content writer, copywriter, or similar role. Strong portfolio of published articles or content samples. Excellent writing, editing, and proofreading skills in English. Understanding of digital marketing, SEO, and content strategy. Ability to write in different tones/styles (formal, conversational, persuasive, technical, etc.). Familiarity with tools like Grammarly, Google Docs, SEMrush, or SurferSEO is a plus. A degree in English, Journalism, Marketing, Communications, or a related field is preferred. Show more Show less
We are seeking a data-driven and results-oriented Performance Marketing Strategist to join our marketing team. The ideal candidate will be responsible for developing, executing, and optimizing digital marketing campaigns across various performance channels such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and programmatic platforms. Your goal will be to drive high-quality leads, conversions, and ROAS (Return on Ad Spend) while improving acquisition strategies through continuous analysis and testing. Key Responsibilities: Develop, implement, and manage multi-channel paid marketing strategies to drive user acquisition, engagement, and retention. Plan and execute performance marketing campaigns across PPC (Google Ads, Bing), social media (Meta, LinkedIn), display, remarketing, and affiliate platforms. Conduct in-depth audience, keyword, and competitor research to identify targeting opportunities. Monitor daily performance metrics and KPIs; generate actionable insights to optimize campaign results. Collaborate with creative, design, and content teams to develop compelling ad creatives and messaging. Conduct A/B testing on ad creatives, landing pages, and audience targeting strategies. Manage and optimize ad budgets effectively to maximize ROAS and minimize CPA. Generate weekly/monthly reports and dashboards to communicate campaign performance and key findings. Stay updated with digital marketing trends, platform updates, and best practices. Required Skills & Qualifications: Bachelor’s degree in Marketing, Business, or related field. MBA is a plus. 3–5 years of proven experience in performance marketing or paid media roles. Proficiency in Google Ads, Facebook Business Manager, LinkedIn Ads, and Google Analytics. Strong understanding of attribution models, conversion tracking, and data-driven marketing. Hands-on experience with tools like Google Tag Manager, SEMrush, Ahrefs, Hotjar, or similar. Excellent analytical, problem-solving, and project management skills. Ability to manage multiple campaigns and deliver results under tight deadlines. Experience with eCommerce, B2B lead generation, or SaaS (preferred).
We’re looking for a creative and detail-oriented Junior Content Writer to join our growing team. You will be responsible for crafting compelling, SEO-friendly content for websites, blogs, social media, campaigns, and more. Your words will help shape brand stories, engage audiences, and drive measurable results. Responsibilities Write clear, engaging, and original content for websites, blogs, emails, ad copies, landing pages, and social media. Research industry-related topics and trends to develop fresh and relevant content. Collaborate with design, marketing, and SEO teams to align content with brand voice and objectives. Edit and proofread content before publication. Optimize content using SEO best practices (keywords, readability, structure, etc.). Conduct competitor analysis and market research to support content planning. Adapt writing style and tone for different platforms and audiences. Requirements Proven work experience as a content writer, copywriter, or similar role. Strong portfolio of published articles or content samples. Excellent writing, editing, and proofreading skills in English. Understanding of digital marketing, SEO, and content strategy. Ability to write in different tones/styles (formal, conversational, persuasive, technical, etc.). Familiarity with tools like Grammarly, Google Docs, SEMrush, or SurferSEO is a plus. A degree in English, Journalism, Marketing, Communications, or a related field is preferred.
We’re looking for a creative and detail-oriented Content Writer to join our growing team. You will be responsible for crafting compelling, SEO-friendly content for websites, blogs, social media, campaigns, and more. Your words will help shape brand stories, engage audiences, and drive measurable results. Responsibilities Write clear, engaging, and original content for websites, blogs, emails, ad copies, landing pages, and social media. Research industry-related topics and trends to develop fresh and relevant content. Collaborate with design, marketing, and SEO teams to align content with brand voice and objectives. Edit and proofread content before publication. Optimize content using SEO best practices (keywords, readability, structure, etc.). Conduct competitor analysis and market research to support content planning. Adapt writing style and tone for different platforms and audiences. Requirements Proven work experience as a content writer, copywriter, or similar role. Strong portfolio of published articles or content samples. Excellent writing, editing, and proofreading skills in English. Understanding of digital marketing, SEO, and content strategy. Ability to write in different tones/styles (formal, conversational, persuasive, technical, etc.). Familiarity with tools like Grammarly, Google Docs, SEMrush, or SurferSEO is a plus. A degree in English, Journalism, Marketing, Communications, or a related field is preferred.
We are looking for a proactive and detail-oriented Digital Marketing Coordinator to support the planning, execution, and optimization of our digital campaigns across all channels. You will assist in creating impactful content, analyzing campaign data, managing platforms, and coordinating with internal teams and external partners to drive online growth. Key Responsibilities: Assist in the planning and execution of digital marketing campaigns (Google Ads, Meta Ads, email, etc.) Coordinate daily content publishing on social media platforms (Instagram, LinkedIn, Facebook, etc.) Work with designers and copywriters to develop campaign creatives and landing pages Track and report campaign performance using tools like Google Analytics, Meta Business Suite, and others Manage SEO updates and assist with basic on-page and off-page optimization Coordinate influencer activities, outreach campaigns, and partnerships Maintain campaign calendars, monitor timelines, and ensure deadlines are met Conduct competitor and market research to support campaign strategies Support CRM and email automation workflows (Mailchimp, HubSpot, etc.) Assist with monthly reports, presentations, and digital performance dashboards Requirements: Bachelor’s degree in Marketing, Communications, or related field 1–3 years of experience in digital marketing or coordination roles Strong understanding of digital channels: SEO, SEM, social, email, display Familiarity with tools like Google Ads, Meta Ads Manager, Canva, Google Analytics Excellent communication, organizational, and multitasking skills Attention to detail and ability to work in fast-paced environments Basic knowledge of tools like Hootsuite, Buffer, or Notion is a plus Experience working with creative and development teams
Way WeDesign is a results-driven digital marketing agency dedicated to helping brands grow through data-backed strategies and innovative campaigns. We are looking for a skilled Digital Marketing Executive with1-2 years of experience & strong expertise in SEO and SEM to join our dynamic team. Key Responsibilities: Plan, execute, and optimize SEO strategies to improve organic search rankings, traffic, and conversions. Manage SEM campaigns across Google Ads, Bing Ads, and other platforms, ensuring optimal ROI. Conduct keyword research, competitive analysis, and performance tracking. Create, monitor, and analyze ad performance, adjusting strategies to meet campaign goals. Optimize website content and landing pages for SEO best practices. Stay updated on the latest SEO, SEM, and digital marketing trends. Prepare regular reports on campaign performance and recommendations for improvement. Requirements: Proven experience in SEO & SEM management (minimum 2–3 years preferred). Strong knowledge of Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs, Moz). Expertise in Google Ads campaign setup, optimization, and reporting. Solid understanding of on-page, off-page, and technical SEO. Ability to analyze data, identify trends, and make informed decisions. Excellent communication and project management skills.
We are seeking a talented at Way WeDesign, we specialize in creating innovative digital marketing solutions and building dynamic web experiences for our clients. We’re seeking a talented Laravel Developer to join our team and play a key role in developing and maintaining our backend systems and dashboards. Responsibilities: Develop, test, and maintain web applications using the Laravel framework. Design and implement backend solutions for complex dashboards and data management systems. Write clean, efficient, and scalable code in PHP and Laravel. Manage and optimize SQL databases, including writing complex queries and ensuring data integrity. Collaborate with front-end developers to seamlessly integrate user interfaces with server-side logic. Troubleshoot and resolve application issues related to performance, security, and functionality. Participate in code reviews and contribute to the enhancement of our development practices. Stay current with industry trends and Laravel updates to ensure our solutions are cutting-edge. Requirements: 2-3 years of professional experience working with Laravel and PHP. Strong understanding of SQL databases and experience with complex query writing and optimization. Proven experience in developing and managing backend systems and dashboards. Familiarity with front-end technologies (HTML, CSS, JavaScript) and their integration with backend systems. Proficiency in version control systems such as Git. Excellent problem-solving abilities and keen attention to detail. Strong communication skills and the ability to work effectively in a team environment. Good to Have: Experience with Laravel-based packages and third-party integrations. Knowledge of additional PHP frameworks or CMS platforms. Understanding of modern development practices and tools (e.g., Docker, CI/CD) Job Type: Full-time Pay: ₹25,000.00 - ₹32,000.00 per month Benefits: Paid sick time Ability to commute/relocate: Vennala, Kochi - 682028, Kerala: Reliably commute or planning to relocate before starting work (Required) Experience: Laravel: 2 years (Required) total work: 2 years (Preferred) Work Location: In person
Company Description Way WeDesign delivers complete online solutions that bring your brand’s story to life. Based in Cochin, we’ve spent over 6 years helping businesses worldwide redefine what’s possible by combining technology, creativity, and strategy into powerful solutions. Our dedicated team leverages cutting-edge tools and stays updated on the latest advancements to provide the best possible services. Our expertise spans Enterprise Mobility, Web Technologies, Cloud Services, and Digital Marketing, addressing diverse business needs. We focus on building strong relationships and delivering measurable results to ensure our clients' success. Key Responsibilities: Plan, execute, and optimize SEO strategies to improve organic search rankings, traffic, and conversions. Manage SEM campaigns across Google Ads, Bing Ads, and other platforms, ensuring optimal ROI. Conduct keyword research, competitive analysis, and performance tracking. Create, monitor, and analyze ad performance, adjusting strategies to meet campaign goals. Optimize website content and landing pages for SEO best practices. Stay updated on the latest SEO, SEM, and digital marketing trends. Prepare regular reports on campaign performance and recommendations for improvement. Requirements: Proven experience in SEO & SEM management (minimum 2–3 years preferred). Strong knowledge of Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs, Moz). Expertise in Google Ads campaign setup, optimization, and reporting. Solid understanding of on-page, off-page, and technical SEO. Ability to analyze data, identify trends, and make informed decisions. Excellent communication and project management skills. Experience: Google Ads: 2 years (Preferred) SEO: 2 years (Preferred) total work: 2 years (Required)