Performance Marketing Strategist

About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

https://www.dentsu.com/

https://www.dentsu.com/careers

Role summary:

Job Title:

Location: Mumbai

Total experience:

Role Overview:

Performance Marketing Strategist

Key Responsibilities:

• Plan, manage, and optimize paid media campaigns on

  Meta and GDN

  for social media retainers across popular brands.
• Monitor, track, and report campaign performance, providing

  actionable insights

  to improve results.
• Own

  monthly media budgets

  , ensuring optimal spend allocation, pacing, and alignment with brand objectives.
• Conduct analytics and research on platform content performance, identifying what resonates with audiences.
• Track

  emerging platform trends and shifts in content formats

  to keep campaigns ahead of the curve.
• Provide

  feedback loops to creative teams

  on content effectiveness and recommend areas of improvement.
• Assist in developing

  spend strategies

  tailored to each brand’s objectives.

Skills & Experience:

• 1–3 years

  of experience in performance marketing, preferably on

  Meta Ads Manager and GDN

  .
• Strong analytical skills with proficiency in

  Excel/Google Sheets

  for campaign reporting and data interpretation.
• Understanding of content trends on

  Instagram, YouTube, and emerging social platforms

  .
• Ability to translate numbers into

  insights

  for creative and strategy teams.
• Detail-oriented with strong ownership of

  budgets and timelines

  .

Employment Type: Full Time

Location: Mumbai (Andheri)