Manager - Brand Strategist

Job Description

About Dentsu International India: Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before! Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world. In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change. Learn more at: https://www.dentsu.com/ https://www.dentsu.com/careers Role Summary: Job title: Manager/Senior Manager - Brand Strategy Location: Mumbai Experience: 4 to 6 years Job Description About the Role We are looking for a sharp, driven, and creative Strategist to join our Brand Strategy team. In this role, you will help shape brand narratives, define positioning, and drive compelling campaigns for a diverse portfolio of clients. You’ll be a critical thinker and storyteller who can turn insights into impactful strategies and ideas. Key Responsibilities Lead brand strategy development from insight gathering through to creative brief. Conduct and analyse consumer, category, and competitive research to uncover insights that inform brand positioning. Develop brand architecture, tone of voice, messaging frameworks, and customer journey strategies. Work closely with creative, marketing, and account teams to ensure strategic alignment and execution. Present strategies and insights to clients and senior stakeholders in a clear, persuasive manner. Collaborate in developing integrated marketing campaigns, brand refreshes, and new product launches. Monitor brand performance and industry trends to recommend ongoing improvements. Mentor junior strategists and contribute to the growth of the strategy function. Requirements 4–6 years of experience in brand strategy, marketing strategy, or a related field—preferably in an agency or consulting environment. Strong understanding of branding principles, and market dynamics. Exceptional communication and presentation skills, both written and verbal. Ability to synthesize complex data and turn insights into actionable strategies. To apply, pls apply here as well as send us your updated CV and Folio mentioning the below details to Pratiksha.sharma@dentsu.com (so we are able to process your candidature faster): Email subject: Ref: LinkedIn – Manager/Senior Manager - Brand Strategy Name: Mobile: Email: LinkedIn profile link: Current company: Designation: Total years of work experience: Are you comfortable working from Worli Mumbai: Annual ctc (in a fixed+variable split if so structured): Salary expectations Notice period: Pls attach your CV and Folio We thank you for sending us your profile & details for this role . If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome! Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change. Come be a part of this amazing journey, together with some of the best minds in the business that call us home. Follow us on LinkedIn to stay updated: https://www.linkedin.com/company/dentsuintl/ Working with us (Our Culture & Ethos) Joining dentsu international, you’ll join a team of 66,000 driven, talented & gifted individuals who work in functions across Media, Creative, Customer experience management & Shared Services. Here, they collaborate every day to write inspiring stories of growth & learning, audacious innovation & dreams that they turn into reality..having a lot of fun as they do that! It is a place of incredible spirit, drive & growth! Inclusion and Diversity We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone Show more Show less