Performance Marketing Specialist

About Technosport

Technosport is one of India’s fastest-growing activewear and athleisure brands. With multiple stores launches and many more on the way, a fast-growing website, and strong marketplace presence, we are expanding aggressively. Performance marketing is the rocket fuel behind this omnichannel growth — ensuring that Technosport reaches consumers everywhere they shop, scroll, and spend time online.

About the Role

We’re seeking a Performance Marketing Specialist who can run and scale campaigns that drive results. You’ll be the engine behind Technosport’s growth — making sure every rupee spent on ads delivers maximum return.

Key Responsibilities

• Plan, launch & optimize performance campaigns across multiple channels: search, social, retargeting, marketplace ads, display, offline awareness when needed.
• Manage advertising budgets: allocate, monitor, shift spent between campaigns/channels based on performance.
• Manage & optimize

  product catalogs/feeds

  in Meta and Google to ensure accurate, high-converting dynamic ads.
• Constant creative & messaging testing: ad copy, visuals, CTAs, offers; iterate fast.
• Work with creative/content/graphic teams to produce assets that are conversion-friendly.
• Monitor bottom-of-funnel metrics: add-to-cart → checkout → purchase → repeat, and find ways to reduce drop-offs.
• Use analytics & attribution measurement to track true ROI; define CAC vs LTV targets; understand incremental impact (paid vs organic/marketplace).
• Leverage marketplace campaigns: optimize listings, promotions, marketplace ads, deal seasons.
• Geo-targeting + local awareness campaigns for store launches – ensure digital campaigns drive footfall.
• Stay updated with channel innovations / new ad formats, test new growth channels (influencers, affiliates, programmatic etc.)

Requirements

• 2–3 years of solid performance marketing in B2C / retail / e-commerce.
• Hands-on with Meta Ads, Google Ads; marketplace ads experience preferred.
• Good understanding of CAC, ROAS, LTV, retention, repeat purchaser metrics.
• Experience with A/B testing, landing page optimization, creative iteration.
• Analytical & data-driven mindset; comfort with dashboards, metrics, attribution modelling.
• Creative sensibility – able to judge what kind of copy/design might work.
• Excellent organizational & time management skills. Able to manage multiple campaigns simultaneously.
• Comfortable working under targets, flexibility to shift strategy quickly.
• Exposure to local / offline + digital integration (e.g. campaigns tied to store openings) is a plus.

Why Join Technosport?

• Drive campaigns that directly impact revenue and visibility.
• Get exposure across multiple channels — digital ads, offline launches, and marketplaces.
• Be part of a passionate team building one of India’s most loved activewear brands.
• Work in a fast-paced, high-growth environment with real responsibility.
• Accelerate your career alongside a brand expanding nationwide