Performance Marketing Specialist

Job Title:

Location:

Website:

Performance Marketing Specialist

Key Responsibilities

• Campaign Strategy & Execution

• Plan, create, and optimize

  Google Ads (Search, Display, Shopping, Performance Max)

  and

  Meta Ads

  to drive sales.
• Perform

  A/B testing

  on creatives, audiences, and placements for continuous improvement.
• Manage budgets and bidding strategies to maximize

  ROAS

  .

• Tracking & Analytics

• Set up and manage

  GA4, Google Tag Manager, Meta Pixel, and Conversion API

  integrations.
• Create and track

  custom events

  for conversions across Google and Meta.
• Monitor performance with

  Google Search Console

  and other analytical tools.
• Prepare data-driven reports with actionable insights.

• Optimization & Growth

• Conduct

  keyword research

  , competitor analysis, and audience targeting.
• Optimize

  ad ranking, bidding, and targeting

  to scale sales profitably.
• Identify opportunities to reduce CAC (Customer Acquisition Cost) and increase revenue.

Desired Skills & Experience

• Any Graduate. 3+ years of

  hands-on experience

  managing Google & Meta ad campaigns for

  e-commerce / website sales

  .
• Strong knowledge of

  Shopping Ads, Remarketing, Dynamic Ads

  , and

  Performance Max campaigns

  .
• Deep expertise in

  GA4, GTM, Meta Pixel, and Conversion API

  setup and troubleshooting.
• Ability to analyze data, generate insights, and maintain

  high ROAS

  consistently.
• Proven record of

  scaling ad budgets

  while maintaining profitability.
• Familiarity with SEO, funnels, landing page optimization, and remarketing strategies (a plus).

Job Timing:

Sushma Patil