Senior Digital Marketing Executive

Job Title: Sr. Digital Marketing Executive Company: Herbalhills (Isha Agro Developers Pvt. Ltd.) Location: Kandivali West, Mumbai Work Timings: Monday to Friday: 10:00 AM to 6:00 PM & Saturday: 10:00 AM to 2:00 PM Weekly Off: Sunday, Holidays: 14 Public Holidays + 24 Annual Leaves Preferred Candidates: Residing between Virar to Andheri Key Responsibilities: Google Ads Management: Plan, create, and manage Google Ads campaigns (Search, Display, Video, and Shopping) Optimize ad performance regularly to ensure maximum ROI Keyword research, A/B testing, and budget allocation Social Media Marketing: Manage and grow Herbalhills presence across platforms like Instagram, Facebook, LinkedIn, and YouTube Develop and execute social media content calendars and ad campaigns Monitor engagement, reach, and conversions to improve performance Digital Campaign Management: Plan and execute integrated digital campaigns to promote herbal and ayurvedic products Coordinate with internal teams for campaign creatives, landing pages, and product focus. Analyze metrics and provide actionable insights Pay-Per-Click (PPC) Campaigns: Run and monitor paid ad campaigns on Google, Meta (Facebook/Instagram), and other digital platforms. Optimize click-through and conversion rates using performance data Performance Analysis & Reporting: Use tools like Google Analytics, Google Ads Dashboard, and Meta Ads Manager Track KPIs such as CTR, CPC, conversion rates, and ROAS Prepare monthly reports and suggest improvements Qualifications & Skills Required: Any Graduate Minimum 2 years of relevant experience in digital marketing Proven experience with Google Ads and PPC campaigns Hands-on knowledge of social media advertising tools Proficiency in analytics tools like Google Analytics and Google Tag Manager Creative thinking with strong execution and optimization skills Employee Benefits: Provident Fund (PF) + Annual Bonus + Gratuity as per applicable laws + Mediclaim / Health Insurance Coverage