Job
Description
1. Campaign Strategy & Execution Plan and execute end-to-end performance marketing campaigns (Search, Display, Social, Video). Set up conversion tracking, define target audiences, and structure ad campaigns for maximum performance. Collaborate with design and content teams to create high-converting ad creatives and landing pages. 2. Optimization & Analysis Monitor, analyze, and optimize campaigns daily based on key performance indicators (CPC, CTR, CPL, ROAS, etc.). Conduct A/B testing on ad copies, creatives, and landing pages. Use analytics tools (Google Analytics, Meta Ads Manager, etc.) to measure campaign effectiveness. 3. Budget Management Allocate and manage monthly budgets across platforms efficiently. Track spending and ensure campaigns stay within budget while achieving lead/enrollment goals. 4. Reporting & Insights Generate weekly/monthly performance reports and dashboards. Provide insights and recommendations for campaign improvements and future planning. 5. Collaboration & Coordination Work closely with the Admissions, CRM, and Web teams to ensure lead tracking and nurturing alignment. Coordinate with external agencies and vendors (if applicable) for campaign execution. Required Qualifications & Experience: Bachelor’s degree in Marketing, Business, Communications, or a related field. 2–4 years of hands-on experience in digital/performance marketing (preferably in the education sector). Proven experience managing paid campaigns on Google Ads, Meta, and LinkedIn. Google Ads and Meta Blueprint certifications (preferred). Key Skills & Tools: Strong knowledge of Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager. Proficiency in Google Analytics, Tag Manager, UTM parameters, and lead tracking tools. Expertise in keyword research, audience targeting, and retargeting strategies. Data-driven approach with strong analytical and problem-solving skills. Familiarity with CRM tools like HubSpot, Zoho, or Salesforce is a plus. Job Type: Full-time Pay: ₹12,339.53 - ₹27,553.61 per month Work Location: In person
