Performance Marketing Specialist

Performance Marketing Specialist – Healthcare Advertising Location: New Delhi (Hybrid/On-site preferred) Experience: 3+ years in healthcare performance marketing Languages Required: Fluent in English and Hindi Salary: Competitive, based on experience About Redial Clinic Redial Clinic is a premium healthcare practice specializing in reversing diabetes, obesity, and hypertension through scientifically-backed, lifestyle-based interventions. We’re building a brand that puts real outcomes before optics—and we need someone who can do the same with our ad performance. Role OverviewWe are seeking a Performance Marketing Specialist who thrives at the intersection of data, design, and decision-making. You will be responsible not only for executing and optimizing Meta and Google Ads campaigns but also for building intelligent funnel strategies and collaborating on ad creative direction. This is a strategic + execution role – ideal for someone who can move seamlessly between spreadsheets and storyboards, dashboards and design reviews. Key Responsibilities Strategy & Planning Develop full-funnel advertising strategies for lead generation and patient acquisition across Meta (Facebook/Instagram) and Google (Search, Display, YouTube). Build and maintain performance dashboards, A/B test frameworks, and cost-per-lead optimization strategies. Conduct keyword research, competitive benchmarking, and market analysis specific to healthcare and wellness. Execution & OptimizationLaunch, manage, and optimize paid campaigns across Meta Ads Manager and Google Ads. Manage budgets, pacing, and bidding strategies to ensure maximum ROI. Create audience segments, retargeting logic, and lookalike audiences using CRM and pixel data. Creative CollaborationWork closely with our in-house team or agency partners to conceptualize and co-create ad copy, video briefs, static creatives, and landing page messaging that resonate with affluent Indian patients. Ensure that creatives are compliant with Meta and Google healthcare policies and platform advertising norms. Compliance & Policy Adherence Stay updated on Google and Meta advertising policies, especially those related to healthcare (medical claims, before-after images, restricted words, etc.). Guide the team on ad approval best practices and minimize policy rejections. Required Skills & Qualifications 3+ years of hands-on experience running Meta and Google Ads for healthcare or wellness businesses. Proven success in lead generation for clinics, hospitals, telehealth, or health-tech startups. Strong understanding of healthcare ad policy compliance on Google and Meta. Comfortable with analytics tools like Google Analytics, Google Tag Manager, Looker Studio. Working knowledge of creative tools (Canva, Figma, or collaboration with designers). Excellent communication skills in both English and Hindi (spoken and written). Preferred Extras (Nice to Have)Experience with Zapier, Wati, or CRM integrations like Zoho. Familiarity with high-ticket healthcare funnels (consultation → conversion → program). Knowledge of remarketing, WhatsApp automation, and lead scoring systems. Why Join Us?Work directly with a visionary doctor-led brand building the future of metabolic healthcare. Be part of a team that values outcomes over optics—both for patients and performance. Get the creative freedom to experiment, iterate, and scale what actually works.