Performance Marketing Specialist

Job Title- Performance Marketing Specialist

Experience - 3+ yrs

Location- Noida

Job Type- Full-time(onsite)

Job Brief

Performance Marketing Specialist

creative & A/B testing, CRO, and funnel optimization

Roles & Responsibilities

• Lead end-to-end 

  performance marketing strategy

   across Meta Ads, Google Ads, UAC, and other paid platforms.
• Drive 

  user acquisition, lead generation, app installs, and transactions

   with a focus on cost efficiency and ROAS.
• Conduct 

  campaign setup, optimization, and scaling

   for multiple performance goals (installs, in-app events, conversions).
• Run 

  A/B tests

   for creatives, ad copies, targeting, and landing pages to improve performance.
• Implement 

  CRO strategies

   to maximize conversion rates across funnels.
• Analyze campaign data, measure impact, and optimize for 

  ROI and unit economics

  .
• Collaborate with design & content teams for ad creatives and landing page improvements.
• Monitor budgets, bids, Quality Score, impression share, and maintain healthy CPIs, CPLs, and CAC.
• Stay updated with latest trends in 

  Meta, Google Ads, and app marketing ecosystems

  .
• Present 

  weekly/monthly reports

   with insights, performance trends, and growth opportunities.

Requirements & Preferred Skills

• 3+ years of experience

   in performance marketing/digital marketing.
• Proven expertise in 

  Meta Ads, Google Ads, Google UAC

   (must-have).
• Strong experience in 

  app marketing, lead generation, and growth campaigns

  .
• Skilled in 

  creative testing, A/B testing, and CRO

  .
• Deep understanding of 

  ROI, ROAS, and campaign unit economics

  .
• Strong analytical skills with experience using 

  Google Analytics, App tracking tools (Adjust/Appsflyer), Excel, and PowerPoint

  .
• Excellent ad copywriting & creative briefing skills.
• Strong communication and collaboration skills.
• Ability to manage 

  large-scale ad budgets

   with performance accountability.

Note- Interested candidates can share CV at monika@gopaisa.in