Performance Marketing Specialist

About the Role:

Performance Marketing Specialist

You’ll use data to make decisions, create growth opportunities for our clients, and play a key role in shaping campaign strategies that drive conversions, leads, and revenue.

This is a hands-on role that combines strategic thinking, analytical skills, and creativity.

Key Responsibilities:

Campaign Strategy & Execution

• Plan and execute

  end-to-end performance campaigns

  across Google, Meta, YouTube, and other relevant platforms.
• Build and manage campaigns for multiple clients, ensuring alignment with their goals and budgets.
• Collaborate with internal creative and content teams to develop ad copy, visuals, and landing pages that convert.

Optimisation & Analysis

• Track daily and weekly performance metrics (CTR, CPA, ROAS, conversion rates, etc.).
• Identify optimisation opportunities and implement actionable improvements in real-time.
• Conduct A/B and multivariate testing across audiences, creatives, and placements.
• Ensure proper pixel and conversion tracking setup, troubleshoot discrepancies, and refine attribution.

Reporting & Insights

• Create and present performance reports that clearly communicate results, insights, and recommendations.
• Translate complex data into actionable strategies for clients and internal teams.
• Provide regular performance reviews and contribute to campaign planning meetings.

Growth & Innovation

• Stay up-to-date with

  digital advertising trends, algorithm changes, and platform updates.

• Explore and test new ad formats, targeting options, and emerging platforms.
• Bring fresh ideas to the table to continuously improve campaign efficiency and creativity.

What You’ll Bring:

• 4+ years of experience in

  performance or digital marketing

  , preferably in an agency setting.
• Proven success managing

  Google Ads and Meta Ads campaigns

  (e-commerce or lead gen).
• Strong understanding of

  funnel strategy, audience segmentation, and conversion optimisation

  .
• Hands-on experience with

  Google Analytics, Tag Manager, UTM tracking, and data reporting tools.

• Strong analytical and numerical skills with an eye for creative storytelling through data.
• Excellent written and verbal communication skills.
• A proactive, curious mindset — always looking for ways to improve performance and processes.

Apply on LinkedIn or send your CV to admin@dalgetydigital.com