Performance Marketing Specialist

About Technosport

Technosport is one of India's fastest-growing activewear and athleisure brands. With multiple stores launches and many more on the way, a fast-growing website, and strong marketplace presence, we are expanding aggressively. Performance marketing is the rocket fuel behind this omnichannel growth ensuring that Technosport reaches consumers everywhere they shop, scroll, and spend time online.

About the Role

We're seeking a Performance Marketing Specialist who can run and scale campaigns that drive results. You'll be the engine behind Technosport's growth making sure every rupee spent on ads delivers maximum return.

Key Responsibilities

• Plan, launch & optimize performance campaigns across multiple channels: search, social, retargeting, marketplace ads, display, offline awareness when needed.
• Manage advertising budgets: allocate, monitor, shift spent between campaigns/channels based on performance.
• Manage & optimize

  product catalogs/feeds

  in Meta and Google to ensure accurate, high-converting dynamic ads.
• Constant creative & messaging testing: ad copy, visuals, CTAs, offers; iterate fast.
• Work with creative/content/graphic teams to produce assets that are conversion-friendly.
• Monitor bottom-of-funnel metrics: add-to-cart ? checkout ? purchase ? repeat, and find ways to reduce drop-offs.
• Use analytics & attribution measurement to track true ROI; define CAC vs LTV targets; understand incremental impact (paid vs organic/marketplace).
• Leverage marketplace campaigns: optimize listings, promotions, marketplace ads, deal seasons.
• Geo-targeting + local awareness campaigns for store launches ensure digital campaigns drive footfall.
• Stay updated with channel innovations / new ad formats, test new growth channels (influencers, affiliates, programmatic etc.)

Requirements

• 23 years of solid performance marketing in B2C / retail / e-commerce.
• Hands-on with Meta Ads, Google Ads; marketplace ads experience preferred.
• Good understanding of CAC, ROAS, LTV, retention, repeat purchaser metrics.
• Experience with A/B testing, landing page optimization, creative iteration.
• Analytical & data-driven mindset; comfort with dashboards, metrics, attribution modelling.
• Creative sensibility able to judge what kind of copy/design might work.
• Excellent organizational & time management skills. Able to manage multiple campaigns simultaneously.
• Comfortable working under targets, flexibility to shift strategy quickly.
• Exposure to local / offline + digital integration (e.g. campaigns tied to store openings) is a plus.

Why Join Technosport

• Drive campaigns that directly impact revenue and visibility.
• Get exposure across multiple channels digital ads, offline launches, and marketplaces.
• Be part of a passionate team building one of India's most loved activewear brands.
• Work in a fast-paced, high-growth environment with real responsibility.
• Accelerate your career alongside a brand expanding nationwide