Performance Marketing Specialist

About Us – Veranda HigherEd

Veranda HigherEd, a part of Veranda Learning Solutions, is committed to delivering world-class education through advanced online programs. We offer live, interactive certification and degree programs in collaboration with top universities like IITs, IIMs, LPU, Sastra, and more. Our mission is to provide affordable, high-quality, and outcome-oriented education that empowers working professionals and learners to upskill for the future.

Role Overview:

We are seeking a data-driven and creative Performance Marketing Professional to join our dynamic marketing team. The ideal candidate will be responsible for strategizing, executing, and optimizing paid marketing campaigns across digital channels to drive leads, conversions, and ROI.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid platforms.
• Manage end-to-end campaign setup, tracking, reporting, and analysis to ensure strong performance metrics (CPL, CPA, ROAS, etc.).
• Conduct A/B testing on ad creatives, audience targeting, and landing pages to improve performance.
• Collaborate with the content and design teams to create engaging ad copies and visuals.
• Analyze campaign data to generate insights and recommend optimization strategies.
• Stay updated with industry trends, tools, and platform algorithms to leverage new opportunities.
• Work closely with sales and product teams to align marketing strategies with business goals.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–5 years of proven experience in performance marketing or digital advertising.
• Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, and Analytics tools.
• Strong understanding of conversion tracking, attribution models, and funnel optimization.
• Analytical mindset with proficiency in Excel, Google Analytics, and Data Studio (or similar tools).
• Excellent communication, presentation, and collaboration skills.

Preferred Skills:

• Experience in EdTech or B2C digital marketing.
• Familiarity with marketing automation tools (HubSpot, Zoho, etc.).
• Knowledge of retargeting campaigns, Meta Ads, Linkedin Ads.

What We Offer:

• A collaborative and fast-paced work environment.
• Opportunity to work with leading digital platforms and university brands.
• Growth-oriented role with performance-based incentives.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹80,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person