Performance Marketing Specialist

We are seeking a skilled and data-driven Performance Marketing Specialist to lead our paid advertising initiatives and optimize digital marketing efforts. The ideal candidate will have a proven track record of managing performance campaigns across various platforms and driving measurable results. Prior experience in the education sector will be a strong advantage.

Location : Santosh Nagar , Hyderabad

Key Responsibilities:

• Performance Marketing Strategy:
• Develop, execute, and manage performance marketing campaigns to drive lead generation, conversions, and ROI.
• Identify target audiences and craft customized strategies to reach them effectively.
• Campaign Execution and Optimization:
• Manage campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube.
• Optimize ad creatives, targeting, and landing pages using A/B testing to improve performance metrics.
• Budget Management:
• Allocate and manage campaign budgets efficiently to achieve maximum impact and cost-effectiveness.
• Data Analysis and Reporting:
• Monitor, analyze, and report campaign performance metrics using tools like Google Analytics, Google Ads Manager, and Facebook Insights.
• Provide actionable insights and recommendations to improve campaign outcomes.
• Collaboration:
• Work closely with the content, design, and marketing teams to ensure cohesive branding and messaging across campaigns.
• Coordinate with external vendors or agencies when necessary.
• Market and Competitor Analysis:
• Conduct research on market trends, audience behavior, and competitor strategies to inform campaign decisions.
• Trend Monitoring:
• Stay up-to-date with the latest tools, trends, and best practices in performance marketing and digital advertising.

Qualifications and Skills:

• Minimum of 3 years of hands-on experience in performance marketing role
• Bachelor’s degree in Marketing, Business, or a related field.
• Proficiency in using platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic advertising tools.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Experience with SEO, SEM, and remarketing strategies.
• Excellent communication and project management skills.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Paid sick time

Ability to commute/relocate:

• Hyderabad District, Telangana: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Will you be able to reliably commute or relocate to Santosh Nagar , Hyderabad for this job?
• Are you comfortable working with the Salary range of INR 30k to 35k in hand ? Apply only if you are okay with this range.

Experience:

• Lead generation: 3 years (Required)
• Google Ads: 3 years (Required)

Work Location: In person