Performance Marketing Specialist

Company Overview

AI-enhanced web and mobile development, process automation, performance marketing, and digital transformation

tech-first, values-driven partner

Learn more at: www.anckr.com

Job Summary

Performance Marketing Specialist (IC-3)

mid-level delivery role

engine of execution

🔧 Responsibilities

• Execute

  SEO tasks

  (keyword research, on-page optimization, content updates, technical checks)
• Build and manage

  PPC campaigns

  in Google Ads (search, display, remarketing)
• Support setup and optimization of

  Local Service Ads (LSAs)

  for client accounts
• Track performance with

  GA4, Search Console, and ad dashboards

• Provide

  weekly/monthly reporting

  on campaign KPIs (traffic, rankings, conversions, ROI)
• QA campaign setups, landing pages, and site optimizations for accuracy
• Maintain

  SEO/PPC checklists and task trackers

  for repeatable execution
• Escalate issues and insights to the Performance Marketing Lead (IC-6)
• Stay current on

  search engine updates and ad platform changes

Requirements

Must-Have

• 2–3 years of experience in

  SEO and/or PPC execution

• Proficiency with SEO tools (Google Search Console, SEMrush, Ahrefs, Screaming Frog)
• Hands-on experience with

  Google Ads campaign setup and optimization

• Strong Excel/Google Sheets skills for campaign tracking and reporting
• Detail-oriented with a focus on

  accuracy and ROI-driven work

Nice-to-Have

• Experience with

  LSAs and local SEO optimization

• Familiarity with

  paid social campaigns

  (Meta, LinkedIn Ads)
• Exposure to

  AI-driven SEO/PPC tools

• Agency or consulting experience managing multiple client accounts

Perks:

• Competitive base compensation
• Tech package (laptop, monitor, accessories as needed)
• Paid holidays, PTO, flexible hours
• Remote-first team with async workflows
• Growth path into

  Performance Marketing Lead (IC-6)

Schedule & Expectations

• Standard hours: Standard working Hours
• Must deliver tasks with

  accuracy and consistency

• Work tracked in

  ClickUp

  , collaboration via

  Slack

• Participation in

  campaign reviews, reporting cycles, and optimization sprints

Why Join Us

Performance Marketing Specialist

• Running

  Google Ads and LSAs

• Optimizing

  organic search visibility

• Tracking performance and proving ROI

This role is the ideal foundation for a career in performance marketing leadership — giving you hands-on exposure across organic, paid, and analytics, with a direct growth path to IC-6 Lead.