Performance Marketing Specialist

Job Description

We are currently looking for a Performance Marketer at DailyObjects to drive customer acquisition, optimize paid campaigns, and grow our digital presence. The individual will be responsible for strategizing, executing, and scaling performance-driven marketing efforts across digital channels and will be part of a fast-paced team focused on data-driven decision-making and measurable outcomes. Responsibilities Plan and execute performance marketing campaigns across platforms, including Google Ads, Meta (Facebook and Instagram), and affiliate networks. Monitor campaign performance and implement optimizations to improve ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPC (Cost per Click), and conversion rates. Collaborate with design, content, and product teams to create compelling ad creatives and landing pages. Analyze trends, generate performance reports, and present actionable insights. Stay updated with the latest performance marketing trends and platform updates. Manage budgets efficiently while ensuring the achievement of performance goals. Experiment with A/B testing strategies across creatives, audiences, and copy. Requirements Proven work experience of 2-5 years in performance or digital marketing roles. Hands-on experience with Google Ads, Facebook Business Manager, and analytics tools like Google Analytics. Strong understanding of performance metrics and the ability to work with large data sets. Proficiency in campaign setup, bid strategies, and budget pacing. Knowledge of SEO, email marketing, and affiliate marketing will be a plus. Ability to collaborate with cross-functional teams and meet deadlines. Excellent communication, analytical, and multitasking skills. Data-first mindset with a creative approach to problem-solving. This job was posted by Hansika Sethi from DailyObjects. Show more Show less