Performance Marketing specialist

Key Responsibilities

1. Performance Campaign Management

• End-to-end setup, execution, and optimisation of Google Search, Display, and YouTube campaigns.
• Expertise in Meta Ads (Facebook & Instagram) including audience creation, remarketing, and conversion-driven campaigns.
• Run YouTube marketing campaigns (skippable, non-skippable, discovery).
• Work on Instagram, Facebook and other social channels for both paid and organic initiatives.
• Ensure strong ROI and justify campaign performance based on data-driven insights.

2. Strategy & ROI Ownership

• Plan and implement full-funnel marketing strategies to drive leads, applications, and admissions.
• Independently handle the portfolio and bring efficiency in CPL, CPA, CTR, and conversions.
• Optimize campaigns using A/B testing, smart bidding, audience segmentation, and creative performance metrics.
• Report daily/weekly/monthly insights and actionable learnings.

3. Data, Analytics &Tech

• Strong understanding of Google Analytics, GTM, tracking pixels, UTM setup, and event tracking.
• Analyse data trends and diagnose issues related to traffic, lead quality, and conversions.
• Proficient in Excel/Sheets, dashboarding, and campaign data interpretation.

4. Creative Communication &Coordination

• Ability to ideate the right creative message for campaigns based on audience personas.
• Collaborate with designers and content writer to guide communication.
• Ensure creatives follow platform best practices and improve ad performance.
• Manage cross-functional coordination with sales, CRM and counsellors.

5. CRM &Database Handling

• Oversee CRM workflows, lead qualification, lead tagging, segmentation, and funnel movement.
• Handle and manage data hygiene and upload/download activities.

Interested candidates share their resume with details below:-

EMAIL ID: nikita.sharma@careerlauncher.com