Performance Marketing specialist

Location: Pune – Onsite preferable

Role Overview

We are looking for a result-driven Digital Marketing Specialist who can handle Paid Marketing, Performance Marketing, and SEO. The ideal candidate will be responsible for planning, executing, and optimizing campaigns across paid and organic channels, ensuring measurable growth in traffic, leads, and ROI. This role requires a balance of creativity, analytical thinking, and technical expertise.

Key Responsibilities

Paid & Performance Marketing

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and affiliate networks.

• Manage budgets, bidding strategies, and audience targeting to maximize ROI.

• Run A/B testing on ad creatives, landing pages, and funnel stages.

• Monitor key metrics such as CAC, ROAS, CTR, and conversions.

• Implement attribution tracking, remarketing, and event-based campaigns.

• Collaborate with creative teams to develop impactful ad copies and visuals.

SEO & Organic Growth

• Conduct keyword research and create SEO-focused strategies for content and website optimization.

• Improve on-page elements including titles, metadata, content, and internal linking.

• Manage technical SEO: site audits, speed optimization, crawl issues, and indexing.

• Build high-quality backlinks and manage outreach campaigns.

• Track and report SEO performance with Google Analytics, Search Console, SEMrush, or Ahrefs.

• Align SEO strategies with paid campaigns for an integrated growth approach.

Analytics & Reporting

• Monitor campaign performance across paid and organic channels.

• Prepare weekly/monthly performance reports with actionable insights.

• Suggest growth experiments and scaling strategies based on data.

Skills & Competencies

• Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube Ads.

• Expertise in SEO (on-page, off-page, technical) with proven track record.

• Understanding of marketing funnels, attribution models, CAC, ROAS, and LTV.

• Proficiency in tools like Google Analytics (GA4), Search Console.

• Strong Excel/Google Sheets and reporting dashboard skills.

• Analytical, data-driven, and detail-oriented mindset.

• Creative problem solver with ability to scale campaigns across channels.

Qualifications

• Bachelor’s/Master’s degree in Marketing, Business, Analytics, or IT.

• 4-6 years of hands-on experience across Paid Marketing, SEO, and Performance Marketing.

• Google Ads, Meta Ads, or SEO certifications are a plus.

• Proven ability to manage both paid and organic growth strategies.